Research Interests
- Digital Transformation, Artificial Intelligence and Strategy
- Entrepreneurship and Innovation
- Sustainability and Corporate Responsibility
- Consumer Behaviour and Marketing Insights
- Human Resource, Skills and Workforce Development
Books (Edited Volumes)
- Krishnamoorthy, R. & Rangaswamy, E. (Eds.). (2025). Future-Proofing Emerging Technologies for Business Transformation. IGI Global Scientific Publishing. https://doi.org/10.4018/979-8- 3373-1320-7 (Scopus)
- Choong, L., Rangaswamy, E., Jamieson, I., & Kilday, A.-M. (Eds.). (2023). Singapore Inc.: A Century of Business Success in Global Markets: Strategies, Innovations, and Insights from Singapore's Top Corporations (1st ed.). Routledge. https://doi.org/10.4324/9781032660547 (Scopus)
Refereed Journal Articles
- Maani, J., Rajkumar, A. D., Barik, N., &Rangaswamy, E. (2025). Merger announcements and wealth creation for shareholders: Evidence from modern M&As in Indian public sector banks. International Journal of Accounting and Economics Studies. https://doi.org/10.14419/12h2xm49 (Scopus)
- Rangaswamy, E., Nawaz, N., Mohamed, S. B. S., &Joy, G. V. (2024). A study on entrepreneurial innovation among entities in Singapore. Journal of Innovation and Entrepreneurship, 13(10). https://doi.org/10.1186/s13731-024-00362-y (Scopus, Q1)
- Rangaswamy, E., Nawaz, N., &Lu, E. (2024). Impact of COVID-19 on Singapore human resource practices. Cogent Business &Management, 11(1). https://doi.org/10.1080/23311975.2024.2301791 (Scopus, Q2)
- Tiwari, D., &Rangaswamy, E. (2024). Analysis of factors of AI tool-chatbots on customer experience in Singapore. GRENZE International Journal of Engineering and Technology, 10(2), 2126-2133. Grenze ID: 01.GIJET.10.2.908. (Scopus)
- Rangaswamy, E., Yong, W. S., &Joy, G. V. (2023). The evaluation of challenges and impact of digitalisation on consumers in Singapore. International Journal of System Assurance Engineering and Management. https://doi.org/10.1007/s13198-023-02023-x (Scopus, Q2)
- Yap, T., &Rangaswamy, E. (2023). Singapore digital transformation: A study of consumer perception towards cashless transactions. International Journal of Public Sector Performance Management, 1(1). https://doi.org/10.1504/IJPSPM.2023.10051442 (Scopus, Q1)
- Rangaswamy, E., &Rizkyanovli, G. (2023). The impact of social media influencers on consumer buying intention: A study of Aceh, Indonesia. International Journal of Public Sector Performance Management, 1(1). https://doi.org/10.1504/IJPSPM.2023.10047229 (Scopus, Q1)
- Jaiswal, S., Rangaswamy, E., &Joy, G. V. (2023). Digital resilience: Assessing potential post-pandemic business opportunities and the impact of digital marketing strategies. Empirical Economics Letters, 22(1). https://doi.org/10.5281/zenodo.10211150 (ABDC: C)
- Rangaswamy, E., Srinivasan, U., &Periyasamy, G. (2023). Fashion clothing: Retailers' perspective and business strategies focusing on market segmentation. World Review of Entrepreneurship, Management and Sustainable Development, 19, 31. https://doi.org/10.1504/WREMSD.2023.10051344 (Scopus, Q1)
- Ramesh, K. P., Mathew, N., Amudha, R., Sudhahar, J. C., &Rangaswamy, E. (2023). Artificial intelligence as an enabler in robo-advisory services to enhance investment returns. Journal of Survey in Fisheries Sciences, 10(1S), 4008-4016. https://doi.org/10.17762/sfs.v10i1S.1081
- Rangaswamy, E., Nawaz, N., &Changzhuang, Z. (2022). The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore. Humanities and Social Sciences Communications, 9(1), 83. https://doi.org/10.1057/s41599-022-01102-x (Scopus, Q1)
- Rangaswamy, E., Chong, Y., &Nawaz, N. (2022). Relationship between affordability of private residential property and its demand in Singapore. Frontiers in Built Environment, 8, 796090. https://doi.org/10.3389/fbuil.2022.796090 (Scopus, Q2)
- Periyasamy, G., Rangaswamy, E., &Srinivasan, U. R. (2022). Impact of ageing population on Singapore healthcare systems using machine learning algorithms. World Review of Entrepreneurship, Management and Sustainable Development, 19(1–2), 47-70. https://doi.org/10.1504/WREMSD.2023.127243 (Scopus, Q1)
- Rangaswamy, E., Periyasamy, G., &Nawaz, N. (2021). Singapore’s ageing population and eldercare initiatives using machine learning algorithms. Big Data and Cognitive Computing, 5(4), 51. https://doi.org/10.3390/bdcc5040051 (Scopus, Q2)
- Rangaswamy, E., Sagadevan, S. K., Rathinasamy, M., &Nawaz, N. (2021). Manipulation tactics and consumer behaviour: Creating a desire to purchase. Journal of Tianjin University Science and Technology, 54(1). https://doi.org/10.17605/osf.io/bkhxm
- Rangaswamy, E., Raghuram, K. S., &Shukla, S. (2020). Do business managers in Singapore consider sustainability a sustainable proposition? International Journal of Public Sector Performance Management, 25(3), 217-235.
https://doi.org/10.1504/IJPSPM.2020.106726 (Scopus, Q1)
- Umarani, T. S., Rangaswamy, E., &Panchanatham, N. (2019). Customers' perception and demographic characteristics in online bank marketing strategies. International Journal of Innovative Technology and Exploring Engineering, 8(11S2), 383-389. (Scopus)
- Umarani, T. S., Rangaswamy, E., &Panchanatham, N. (2019). Self-concept level of bank customers as an emerging bank marketing strategy. International Journal of Recent Technology and Engineering, 8(2S4), 552-556. (Scopus)
- Rangaswamy, E., Umarani, T. S., &Chandrasekharan, C. S. (2019). Brand positioning and competitiveness of ICICI Lombard General Insurance. International Journal of Recent Technology and Engineering, 8(3S), 826-833. (Scopus)
- Rangaswamy, E., Chatterjee, S., &Umarani, T. S. (2019). Effectiveness of loyalty programs of credit card companies in Singapore. International Journal of Recent Technology and Engineering, 8(1C2), 34-42.
- Goswami, S., &Rangaswamy, E. (2019). Managing cultural diversity at workplace and organizational performance. International Journal on Recent Trends in Business and Tourism, 3(2), 96-105.
- Rangaswamy, E., Umarani, T. S., &Chandrasekharan, C. S. (2018). Dynamics influencing successful negotiation. International Research Journal of Management Sociology &Humanities, 9(9), 53-66.
- Rangaswamy, E., &Tay, B. H. (2017). Applying dialectic soft systems methodology in international business. Imperial Journal of Interdisciplinary Research, 3(7), 271-281.
- Rangaswamy, E., Umarani, T. S., &Foong, M. F. (2017). Apple iPad brand positioning among Singapore consumers. International Research Journal of Marketing and Economics, 4(4), 54-66.
- Rangaswamy, E., &Umarani, T. S. (2017). Impact of online clothing marketing attributes on buying behaviour of Singapore consumers. International Journal of Advanced Scientific Technologies in Engineering and Management Sciences, 3(3), 12-18.
- Rangaswamy, E., &Umarani, T. S. (2016). Customer perception towards commercial bank marketing strategies. International Research Journal for Business Management, 9(12), 6-15.
- Raghuram, K. S., &Rangaswamy, E. (2016). Governance compliance in adopting BYOD policies in Singapore. Amity Management Review, 5(2), 26-36.
- Rangaswamy, E. (2015). Critical success factors of iPad focusing on buyer behaviour and involvement. Amity Global Business Review, 10, 95-109.
Book Chapters
- Tiwari, D., &Rangaswamy, E. (2025). Impact of AI Tool-Chatbot on Customer Experience in Singapore. In M. Al Mubarak (Ed.), Sustainable Digital Technology and Ethics in an Ever-Changing Environment. Studies in Systems, Decision and Control, 237. Springer. https://doi.org/10.1007/978-3-031-86708-8_18 (Scopus)
- Tiwari, D., Rangaswamy, E., &Angappan, A. R. (2025). The Right Talent and Skills for the Digital Economy. In R. Krishnamoorthy &E. Rangaswamy (Eds.), Future-Proofing Emerging Technologies for Business Transformation (pp. 155-190). IGI Global. https://doi.org/10.4018/979-8-3373-1320-7.ch005 (Scopus)
- Rangaswamy, E., Nawaz, N., Siangko, R., &Meero, A. (2025). Impact of IT Outsourcing on SMEs: A Focus on Operational Costs and Sales Revenue. In R. K. Hamdan (Ed.), Sustainable Data Management. Studies in Big Data, 171. Springer. https://doi.org/10.1007/978-3-031-83911-5_13 (Scopus)
- Rangaswamy, E., Hoe, W. H. K., &Nawaz, N. (2024). Impact of COVID-19 Pandemic on Singapore's Aviation Industry. In B. Alareeni &A. Hamdan (Eds.), Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation. Lecture Notes in Networks and Systems, 1082. Springer. https://doi.org/10.1007/978-3-031-67434-1_9 (Scopus)
- Rangaswamy, E., Ling, S. L. M., Nawaz, N., &Joy, G. V. (2024). Internet of Things: Effectiveness of Instant Messengers on Consumer Behaviour as a Digital Marketing Channel. In S. Kot, B. Khalid, &A. U. Haque (Eds.), Corporate Practices: Policies, Methodologies, and Insights in Organizational Management. Springer. https://doi.org/10.1007/978-981-97-0996-0_12 (Scopus)
- Rangaswamy, E. (2023). Sheng Siong Group's focus on value-for-money grocery retailing. In L. Choong, E. Rangaswamy, I. Jamieson, &A.-M. Kilday (Eds.), Singapore Inc.: A Century of Business Success in Global Markets (pp. 52–54). Routledge. https://doi.org/10.4324/9781032660547-21 (Scopus)
- Rangaswamy, E. (2023). Banyan Tree Holdings challenges on being a global leader in sustainable tourism. In L. Choong et al. (Eds.), Singapore Inc. (pp. 99–101). Routledge. https://doi.org/10.4324/9781032660547-38 (Scopus)
- Rangaswamy, E. (2023). Vicom overcoming the challenges of the automotive testing industry. In L. Choong et al. (Eds.), Singapore Inc. (pp. 200–202). Routledge. https://doi.org/10.4324/9781032660547-75 (Scopus)
- Rangaswamy, E. (2023). PSA Corporation managed the growth of Singapore's port to become a global hub. In L. Choong et al. (Eds.), Singapore Inc. (pp. 250–251). Routledge. https://doi.org/10.4324/9781032660547-93 (Scopus)
- Rangaswamy, E., Leon, C. K., &Joy, G. V. (2023). Reflections on a Green Economy with Reference to Green Skills for Green Jobs. In A. Shrivastava &A. Bhusan (Eds.), Sustainable Boardrooms: Responsible Leadership and Sustainable Management. Springer. https://doi.org/10.1007/978-981-99-4837-6_4
- Rangaswamy, E., Liang, K. N. M., &Nawaz, N. (2023). The Demand for Home-Based Dialysis Post COVID-19. In A. Hamdan et al. (Eds.), From Industry 4.0 to Industry 5.0. Studies in Systems, Decision and Control, 470. Springer. https://doi.org/10.1007/978-3-031-28314-7_27 (Scopus)
- Inala, U., Valluri, J., Rao, G., Balakrishnan, S., Kannan, A., &Rangaswamy, E. (2023). Can Firm Size Moderate Navigating Economic Performance Through Strategic Purchasing? In U. Inala &J. Valluri (Eds.), Handbook of Research on Big Data Analytics in Supply Chain Management and Logistics (pp. 1–23). https://doi.org/10.4018/979-8-3693-2193-5.ch016
- Periyasamy, G., Rangaswamy, E., &Nawaz, N. (2023). Big Data Systems Architecture and Data Security Fundamentals - Case Study Approach for a Hospital in Singapore. In A. M. A. Musleh Al-Sartawi et al. (Eds.), From the Internet of Things to the Internet of Ideas: The Role of Artificial Intelligence, Lecture Notes in Networks and Systems, 557. Springer. https://doi.org/10.1007/978-3-031-17746-0_23 (Scopus)
- Rangaswamy, E., Nadipilli, N., &Nawaz, N. (2023). A Comparative Study of Traditional Bank A and Digital Bank B from an Organizational Innovation Perspective. In B. Alareeni &A. Hamdan (Eds.), Innovation of Businesses, and Digitalization during Covid-19 Pandemic, Lecture Notes in Networks and Systems, 488. Springer. https://doi.org/10.1007/978-3-031-08090-6_21 (Scopus)
- Rangaswamy, E., Joy, G., &Maglanque, M. (2023). The Rise of Smart Retail: Analysing the Technological Shifts in Singapore's E-commerce Landscape due to COVID-19. In Proceedings of the 2023 IEEE International Conference on Smart Technologies for Smart Nations (pp. 854–857). https://doi.org/10.1109/SmartTechCon57526.2023.10391570 (Scopus)
- Rangaswamy, E., Joy, G., &Maglanque, M. (2023). Technology and Society in Flux: Pandemic Impacts. In Proceedings of the 2023 IEEE International Conference on Smart Technologies for Smart Nations (pp. 892–895). https://doi.org/10.1109/SmartTechCon57526.2023.10391628 (Scopus)
- Yang, W. K., Hosseinian-Far, A., Jraisat, L., &Rangaswamy, E. (2021). Software License Audit and Security Implications. In H. Jahankhani et al. (Eds.), Cybersecurity, Privacy and Freedom Protection in the Connected World. Springer. https://doi.org/10.1007/978-3-030-68534-8_12
Conference Presentations
- “Bridging Skills &Innovation at ICMIT 2025 – Insights on Industry 5.0 &Singapore’s Enterprise 2030” in the International Conference in Management &Information Technology (ICMIT 2025) organized by Jain University CMS B School-ARC in Pattaya, Thailand on 03 April 2025.
- "A Study on the Impact of IT Outsourcing to Small and Medium Enterprises (SMEs) Focusing on Operational Costs and Sales Revenue" in the International Conference on Business and Digital Technology (ICBDT2024) organized by Kingdom University, Bahrain, and EuroMid Academy, Türkiye in Manama, Kingdom of Bahrain on 27-28 November 2024
- "Integrating Quantitative, Qualitative, and Big Data Analytics: A Multi-Method Approach for Social Science Research” in the International Faculty Development Programme on "Current Trends in Social Sciences Research and Impact of Technology organised by the Sri Ramakrishna College of Arts &Science, India on 22 October 2024.
- “Impact of Al Tool- Chatbots on Customer Experience in Singapore” The 3rd International Conference on Economics, Business and Sustainability (ICEBS2024) organised by the Kristu Jayanti College (Autonomous), Bengaluru, India and by EuroMid Academy of Business &Technology, Turkey on 18-19 September 2024.
- “A Study on Corporate Governance in Singapore - Current status and future directions” in the International Conference on Business and Technology (ICBTCAMBRIDGE’2024) organised by EuroMid Academy of Business &Technology, Istanbul, Turkey and hosted by the University of Cambridge at DDR - Buckingham House, Murray Edwards College held on 19 April 2024
- “Impact of COVID-19 Pandemic on Singapore’s Aviation Industry” in the International Conference on Business and Technology (ICBTCAMBRIDGE’2024) organised by EuroMid Academy of Business &Technology, Istanbul, Turkey and hosted by the University of Cambridge at DDR - Buckingham House, Murray Edwards College held on 19 April 2024
- “Exploring Green Tourism for a Sustainable Tomorrow - Rising to Realise”” in the XVIII International Conference on Applied Research in Engineering, Technology and Management organised by Academic Research Conferences and London American City College - UAE. in Dubai, United Arab Emirates be held on 25 January 2024
- “IoT (Internet of Things): Effectiveness of Instant Messengers on Consumer Behaviour as a Digital Marketing Channel”, in the EEEU23 - 3rd Global Conference on Entrepreneurship and Economy in an Era of Uncertainty organised by International Research Center for Higher Education and Business Cooperation partnering King Mongkut’s Institute of Technology Ladkrabang, Thailand, Stamford International University, Thailand and Czestochowa University of Technology, Poland at Pattaya, Thailand on 15-17 November, 2023
- “Banking Customers Perception of Digital Banking efficiency and Digital Transformation programme adopted by Banks” in the International Conference on Islamic Finance and Banking (ICIFB’2023), organised by the College of Sharia and Islamic Studies, Qatar University, Qatar, in collaboration with EuroMid Academy of Business &Technology, Istanbul, Turkey at Doha, Qatar 10-11 September 2023
- “The Rise of Smart Retail: Analysing the Technological Shifts in Singapore's E-commerce Landscape due to COVID-19” in the International Conference on Smart Technologies For Smart Nation organised by Amity Global Institute, Singapore in association with IEEE Singapore Section held on 18-19 August 2023
- “Digital Resilience: Assessing Potential Post-Pandemic Business Opportunities and the Impact of Digital Marketing Strategies” in the International Conference on Applied Research in Economics, Business and Management organised by Academic Research Conferences in Cambodia held on 16 August 2023
- “Achieving United Nations Sustainable Development Goals: Insights from Singapore’s Green Economy Approach”, in the Academic Partnership Conference on Higher Educational Partnerships in contribution to the Achievement of UN Sustainable Development Goals and the Challenge of Assessing Social Impact organised by University of Northampton, United Kingdom at Northampton, UK on 20-21 June 2023
- “The Demand for Home-based Dialysis Post COVID-19”, International Conference on Business and Technology (ICBT 2022), organised by EuroMid Academy of Business &Technology, Istanbul, Turkey on 12-13 November 2022
- “Pedagogical innovations in Higher Education - Does Cohesive Hybrid Learning Model help in Leveraging Technology for an Effective Post Pandemic Learning Model?”, AICTE sponsored “International Case Conference-2022” Theme: “Redefining Pedagogy” organised by Acharya Bangalore B-School, Bangalore, India on 15 October 2022
- “Big Data Systems Architecture and Data Security Fundamentals – Case Study Approach for a Hospital in Singapore” in the European, Asian, Middle Eastern, North African Conference on Management and Information Systems (EAMMIS 2022), organised by Bridges Foundation and hosted by Coventry University, United Kingdom on 10 June 2022
- “Skill Needed for Digital Economy: Business Intelligence Perspective”, in the International Conference on Business Intelligence organised by VLB Institutions, India on 03 June 2022
- “Innovation and Rethinking Business Research &Education during New Normal” in the International Conference on Business, Management, Accounting &Finance, Economics and Tourism (ICBMAET-2022) organised by Debre Tabor University, Ethiopia on 9 May 2022
- “A Study on the Banking Customers Perception of Digital Banking efficiency and Digital Transformation programme adopted by Banks” in the track “Intelligent Data Analytics and Computing” of the 3rd International Conference on Communication and Intelligent Systems ICCIS 2021 by Soft Computing Research Society, New Delhi, India on 18-19 December 2021
- “Innovative Teaching Techniques in Modern Scenario” in the International Faculty Development Programme, organised by Sri Ramakrishna College of Arts and Science, Coimbatore, India on 15 November 2021
- “Country Perspectives on Research – Singapore” in the “International Conference on Issues and Challenges in Doctoral Research” coordinated and organised by Amity University Haryana, India under the aegis of Global Network of Doctorates on the occasion of the “World Doctorates Day” on 25 August 2021
- “Skills and Workforce Development Strategies - Post COVID-19” in the International Conference on A $5 Trillion Indian Economy – Resurgence and Resilience in the Post COVID-19 World organised by Kristu Jaynathi College, Bangalore, India and Trinity Western University, Canada on 07-08 January 2021
Editorial and Reviewer Activities
- Editorial Board Member/ Lead Guest Editor: International Journal of Systems Assurance Engineering and Management, Springer Nature
- Editorial Board Member/ Editor: Amity Business Journal
- Editorial Board Member: International Journal of Strategic Management
- Editorial Board &Advisory Member: Cyber Times International Journal of Technology &Management Editorial Board Member: PES Business Review
Conferences & Workshops
International Conferences Organised
- Key Management Practices for Industry Transformation - May 2014
- Learning from the Past for Progress in the Future - May 2015
- Inspiring, Involving &Integrating New Practices in Management &Strategy for Creating World-Class Innovative Organisations - July 2016
- Emerging Trends in Global Business Management - Nov 2016
- 4Cs to Create Global Organisation: Culture, Competitiveness, Commitment and Co-Existence - Aug 2017
- Role of Technology in Business Intelligence - Nov 2017
- Managing Diversity in Business and Technology: Challenges of the Global Contemporary Workforce - April 2018
- Business Innovation and Transformation in Digital Economy - Aug 2018
- Disruptions: Challenges and Transformations - Dec 2018
- Opportunities of Artificial Intelligence in Business Integration - May 2019
- Digital Transformation and Organisational Resilience - Apr 2022
- International Conference on Green Economy, Digital Economy &Care Economy - Nov/Dec 2022
- Building Business Resilience in the VUCA Era: Strategies and Best Practices for Success - May 2023
- Smart Technologies for Smart Nation (IEEE Sponsored) - Aug 2023
- Emerging Technology Trends in Engineering and Management - Nov 2023
- International Conference on Intelligent and Innovative Practices in Engineering &Management (IEEE Sponsored) - Nov 2024
Awards & Recognition
- Best Paper Award, International Conference on Islamic Finance and Banking, Qatar University &EuroMid Academy of Business and Technology, Doha, Qatar - September 2023 Paper: “Banking Customers Perception of Digital Banking Efficiency and Digital Transformation Programme Adopted by Banks”
- Best Teacher Award, Master of Business Administration, Queen Mary University of London, Amity Global Institute, Singapore - August 2022
- Best Paper Award, Track: Intelligent Data Analytics and Computing, 3rd International Conference on Communication and Intelligent Systems (ICCIS 2021), Soft Computing Research Society, New Delhi, India - December 2021
- Shortlisted - Promising Researcher Award, Amity Global Institute, Singapore - 2021
- Top Academic Staff Award, University of London, Amity Global Institute, Singapore - August 2021
- Best Teacher Award, Master of Business Administration, Queen Mary University of London, Amity Global Institute, Singapore - August 2021
- Top Academic Staff Award, University of London, Amity Global Institute, Singapore - August 2020
- Best Teacher Award, Master of Business Administration, Queen Mary University of London, Amity Global Institute, Singapore - August 2020
- Best Teacher Award, Master of Business Administration, Queen Mary University of London, Amity Global Institute, Singapore - August 2019
- International Business Award for Innovative Initiative in Education, Singapore Business Review, Singapore - July 2019 Initiative: “Learner-Centered Holistic Approach that fosters Deep Learning”
- Outstanding Teacher Award, Doctor of Business Administration, University of Northampton, Amity Global Institute, Singapore - August 2018
- Top Runner-Up, Accountity - Adaptive Application with an Iterative Algorithm, Reimagine Education Awards 2017, QS &Wharton School, University of Pennsylvania, USA -December 2017
- International Education Award for Outstanding Contribution, ASIC, United Kingdom -September 2017
- Shortlisted - Bett Asia Global Citizen Award, Bett Asia Leadership Summit - November 2016
- MTC Global Award for Excellence - Distinguished Teacher, Management Teacher Consortium (MTC) - 2015
- Award for 12 Most Influential Business Professors Under 40, Singapore Business Review - 2014
- Honored Member, The Stanford Who’s Who Black Book - 2011-2012
- Star Award, Coimbatore Institute of Management and Technology, India - 2001-02
- Recognition: Outstanding performance in ISO 9001:2000 activities
Memberships
- Associate Fellow of Higher Education Academy
- Member of Panel of International Experts for the IMD Executive Opinion Survey (2015, 2016, 2019-2024), published in the IMD World Competitiveness Yearbook.