ASeethharam.jpg

Professor & Dean, Research

Education
  • University of Madras (PhD in Accounting & Finance - 1987) 
  • Institute of Chartered Accountants (Joint PG in Management, Accounting in Strategic Management & Management Accounting - 1979)
  • University of Madras (MBA in Finance and Accounting (First Class with Distinction) - 1976)
  • Malaysian Institute of Accountants, Kuala Lumpur (Chartered Accountant - 1967)
  • Annamalai University Institute of Chartered Accountants of India, New Delhi (FCA in Accounting - 1965)
  • MCom in Accounting and Auditing (First Rank) - 1962

Subjects Taught/Student Project Mentor

  • Global Business Strategy
  • Business Strategy & Sustainability

Academic experience

  • Dean, Faculty of Management, Multimedia University, Malaysia (2004-2009)
  • Director, MBA and DBA Programs, Multimedia University, Malaysia (2004-2009)
  • Associate Dean, Multimedia University, Malaysia (2001-2004)
  • Edinburgh Business School, Penang, Malaysia (1991-2000)
  • Associate Professor, Unversiti Sains Malaysia, Penang, Malaysia (1991-2000)
  • Visiting Professor, Indian Institute of Management, Ahmadabad (1981-1991)
  • Founder of MBA Program and Visiting Professor, Regional Engineering College (1978-1991)
  • Visiting Professor, University of Madras (1972-1991) 

Leadership and advising

Research Supervisor to students of Master and PhD (1978-Present)

  • External Examiner of PhD, University of New England
  • External Examiner of DBA, University of South Australia
  • External Examiner of PhD, Master, Universiti Putra Malaysia
  • External Examiner of PhD, University of Madras, India
  • External Examiner of PhD, Bharathiar University, India
  • External Examiner of PhD, Bharathidasan University, India
  • External Examiner of PhD, Madurai Kamaraj University, India
  • External Examiner of PhD, Annamalai University, India
  • External Examiner of PhD, Manonmaniam University, India
  • External Examiner of PhD, Gandhigram University, India
  • External Examiner of PhD, Monash University, Australia
  • External Examiner of PhD, Universities from Philippines, Sri Lanka, Bangladesh

Corporate experience

  • Finance Manager to CEO, Cooptex India (1969-1990)

 Consulting experience

  • Development of Kerala Women in Rural Areas to Identify Viable Projects with the Financial Assistance of UNICEF
  • “Preparation of Term Loan Projects to Assist Co-Operative Weavers Organization in Karur” Traid Craft, UK
  • “Preparation of Project Report for Financial Assistance to give Employment to Rural Poor in Tamil Nadu” SOS Wereldhandel, Netherlands
  • “Preparation of Feasibility Reports for the Growth and Development of Rural Artisans in Sathyamangalam” Alternative Handel, Norway
  • “Financial Feasibility Report for the Production and Promotion of Handloom Textiles from India” GEPA MBH, West Germany
  • “Analysis of Cost Structure of the Production Pattern of Yarn and Cloth Manufacturing Activity in Srivilliputhur” Eza, Australia
  • “Preparation of Financial Projections to Create Profitable Employment for Kurinjipadi Handloom Weavers” OS3, Switzerland
  • “Development of Handloom Sector with Financially Viable Projects” Oxfam, Belgium
  • “Preparation of Feasibility Studies to Introduce Self Employment Schemes in the Villages Living in Attayammpatti, Salem” Self-help Crafts, USA
  • “Preparation of Financially Viable Projects Reports for Handloom Sector to Develop Rural Areas, Medicine” Demonade, France
  • “Financial Analysis of Rural Organizations and their Capability in Relation to Profitability, Liquidity and Solvency in Chennimalai, South India” Third World Store, Canada
  • “Projected Financial Statements on the Basis of In-depth Survey Conducted in Ammaiyaar Kuppam, South India” Traid Importers, New Zealand
  • “Financing of Rural Weaving Co-Operatives in South India, on the Basis of Commercial Viability Reports” SACKEUS, Sweden

Research & publications

  • “The Strategic Implementation and Cost Justification for Advanced Manufacturing Technology in Malaysia” Funded Research Project
  • “Capital Structure and Market Value Evidence from a Selected Industry from the Malaysian Sector”
  • “Controlling the Cost Through Target Costing”
  • “Application of Management Accounting in Co-Optex”
  • Project Leader: “Over Capitalization and Under Capitalization of Publicly Listed High Tech Companies of KLSE” 
  • “Risk Disclosure in the prospectus of selected Malaysian Companies” IRPA Project – Ministry of Science and Technology, Malaysia – Federal Government of Malaysia 
  • “A Study of Internet Corporate Reporting of Second Board Listed Companies in KLSE” 
  • “Overhauling True and Fair View” IRPA Project - Internet Financial Reporting in Malaysia
  • A Seetharaman, Mohammed Ismail bin Ahmad & Lok Bee Lan: “Fair Value Accounting” Accounting Forum - Elsevier Series UK Scopus Listed ISSN 01559982
  • A Seetharaman, Chee Fee Min & A S Saravanan: “Impact of EDI on Accountants and Auditors” Journal of the Institute of Chartered Accountants of India - Vol 50 No 11 pp 1308-1315
  • A Seetharaman, Jayashree Sreenivasan & Manoharam Murugesan: “Electronic Data Interchange and Financial Electronic Data Interchange: Threats and Opportunities for Financial Accounting” International Journal of Services and Standards - Scopus Listed ISSN 17408849 –E-ISSN 17408857- Vol 2 No 2 pp 137-153
  • A Seetharaman, Mohd Ismail & A S Saravanan: “Environmental Accounting as a Tool in Managing the Environmental Management System”World Bank Sponsored Journal of Applied Science Environmental Management – ISI Thomson Listing - JASEM ISSN 1119- 8362- Vol 10 No 4 
  • A Seetharaman, M Krishnamurthy & A S Saravanan: “Strategies for Future Financial Reporting” The Journal of 21st Century Accounting, St Thomas University, Florida, USA - Vol 8 Issue1
  • A Seetharaman, M Krishnamurthy & A S Saravanan: “Environmental Accounting: The Role of Accountant” Journal of Ecotoxicology and Environmental Monitoring, Paramount Publications – ISI Thomson - Scopus Listed ISSN 14640325- E-ISSN 14640333
  • A Seetharaman, M Krishnamurthy & A S Saravanan: “Sustainability of Environmental Management System” International Journal of Environmental Research – ISI Thomson Listed - ISSN 1735-6865 
  • A Seetharaman, John Rudolh Raj and A S Saravanan: “Sustainability reporting practice, Performance and Potentials” Journal of Knowledge Management, Culture and Change Management
  • M Krishna Moorthy, A Seetharaman, M Gopalan & Lee Har San: "The Necessities of Paperless Accounting System" American Journal of Scientific Research - ISSN: 1450-223X indexed in Elsevier Bibliographic DatabasesEMBASE, Ulrich,EMNursing, Compendex, GEOBASE, Scopus,andMosby(2010)
  • Krishna Moorthy M, A Seetharaman & A S Saravanan: “The Realities of Auditor’s Independence and Objectivity”Journal of Accounting, Business and Management - Vol 17 (1) (April 2010)
  • Mohammed Talha, A Seetharaman & John Buhama: “A New Look at Management Accounting”Journal of Applied Business Research - ISSN 0892-7626 indexed in SCOPUS. Littleton, USA - Vol 26 No 4 (2010)
  • A Seetharaman, John Rudolf Raj & A S Saravanan: “The Changing Role of Accounting in the Health Care Industry” Research Journal of Business Management - ISSN-1819-1932 - Vol 4 (2) pp 91-102(2010)
  • A Seetharaman, M Krishnamurthy & A S Saravanan: “A New Approach to the Preparation of Consolidated Financial Statements of Group Companies” Euro Journals: The Review of Financial and Accounting Studies. Athens - Indexed in SCOPUS ISSN 1450-2812 Vol 7 Issue 1(2010)
  • A Seetharaman, S Jayashree & G Marthandan “Effective Governance under E-Government” International Journal of Business Excellence - Inderscience Publications, USA (2010)
  • A Seetharaman & John Rudolph Raj: “An Empirical Study on the Impact of Earnings Per Share on Stock Prices of a Listed Bank in Malaysia” The International Journal of Applied Economics and Finance - ISSN 1991-0886 (2010)
  • M Krishna Moorthy, A Seetharaman, Nakha Ratnam Somasundaram & MGopalan: “Preventing Employee Theft and Fraud” European Journal of Social Sciences, ISSN 1450-2267 Vol 12 Issue 2 pp 259-268. Indexed in Scopus,Ulrich, DOAJ, Cabell, Compendex, GEOBASE, and Mosby(December 2009)
  • A Seetharaman, MKrishna Moorthy & A S Saravanan: “Auditing and Data Mining Techniques – A Critical Review” Journal of Applied Finance(November 2009)
  • A Seetharaman, M Krishna Moorthy, & A S Saravanan: “Environmental Accounting - The Role of Accountants” Journal of Ecotoxicology and Environmental Monitoring, Paramount Publications - ISI Thomson - Scopus Indexed ISSN 0971-0965 Vol 19 No 5 pp 401-416(September 2009)
  • M Krishna Moorthy, A Seetharaman & Lawrence Arokiasamy: “Battling Workplace Theft” Research Journal of International Studies – ISSN 1453-212X - Indexed in Scopus,Elsevier Bibliographic DatabasesEMBASE, Ulrich, DOAJ, Cabell, Compendex, GEOBASE and Mosby(2009) 
  • A Seetharaman, & John Rudolf Raj: “Evolution, Development & Growth of Electronic Money” International Journal of E-Adoption. ISSN 1937-9633 Vol 1, Issue 1 pp 77-96(January-March 2009)
  • A Seetharaman & Raju Sudha “The Impact of Merger of Malaysian Banks” Finance India – Vol XXII (December 2008)
  • A Seetharaman, John Rudolph Raj & A S Saravanan: “Assets Securization: Problems and Prospects” Journal of Corporate Ownership and Control – ISSN 1727-9232 – Vol 5 (July 2008)
  • A Seetharaman, Jayalakshmy & Romuald Marappan: “Choose to be an Auditor or Consultant!” Journal of Corporate Ownership and Control - ISSN 1727-9232 - Vol 5 (June 2008) 
  • A Seetharaman, J Raja & M Senthilnathan: “E-Payments: Problems and Prospects” Journal of Internet Banking and Commerce - Vol 13 No 1 (April 2008)
  • A Seetharaman, John Rudolph Raj & A S Saravanan: “Asset Securitization: Problems and Prospects” Corporate Ownership & Control – ISSN 1727-923211 - Vol 5 Issue 4 pp 403-412(2008)
  • A Seetharaman & John Rudolf Raj: “Sustainability reporting practice: Performance and Potential” The International Journal of Knowledge, Culture and Change Management - ISSN 1447-9524 - Vol 8 No 4 pp 89-97(2008)
  • Mohd Ismail, A Seetharaman & Yee Boon Foo: “The Pitfalls of Internet Financial Reporting and their Prevention” Journal of 21st Century Accounting – Nova South Eastern University, Florida, USA Vol 7 Issue 1 (Spring-Summer 2007)
  • Raju Sudha, A S Thiagarajan & A Seetharaman: “The Security Concern on Internet Banking Adoption Among Malaysian Banking Customers” Pakistan Journal of Biological Sciences, Management Section 10(1) pp 102-106 , ISSN 1028-8880 – Asia Network for Scientific Information - ISI Thomson Listing – Scopus Listed ISSN 10288880 –E-ISSN 18125725 - Vol 10 (1)(2007)
  • A Seetharaman, Jayashree Sreenivasan, Raghunathan & Raju Sudha: “The Impact of Just-in-Time on Costing” International Journal of Management and Enterprise Development, Inderderscience Publishers,UK - Scopus Listed ISSN 14684330 – E-ISSN 17418127 - Vol 4 Issue 6 pp 635-661 (2007)
  • A Seetharaman, Jayashree Sreenivasan & Lim Peng Boon: “Critical Success Factors of Total Quality Management”  Quality and Quantity: International Journal of Methodology, Netherlands – ISI-Thomson – Scopus Listed ISSN 00335187 E-ISSN 15737845 - Vol 40 No 5 pp 675-695(October 2006)
  • A Seetharaman, Jayasree Sreenivasan & Raju Sudha: “The Role of TQM in Controlling the Cost of Manufacturing” Journal of Oil, Gas and Energy Accounting – Department of Accounting, Louisiana State University, USA – Scopus Listed ISSN 00301388 - Vol 55 No 1 pp 121-138(September 2006) 
  • A Seetharaman, Mohamed Ismail & A S Saravanan: “Emerging of Information Technology in Controlling the Budget” Journal Electronic Information and Planning – ISI Thomson Listing - Vol 33 No 11-2 pp 280-294(August-September 2006)
  • A Seetharaman, Jayasree Sreenivasan Rachel Cheah & Raju Sudha: “The Implication of E-Commerce on Accounting “ Journal of Oil , Gas and Energy Accounting – Department of Accounting, Louisiana State University, USA – Scopus Listed ISSN 00301388 - Vol 54 No 4 pp 1-32(June 2006)
  • A Seetharaman, T Subramanian, G Marthandan & Cheam Yean Joo: “The Integration of ERP with SCM and CRM Applications and Data Integrity in ERP” Journal of Electronic Information and Planning – Information, Planning & Analysis Group of Department of Information technology - ISI Thomson Listing - Vol 33 No 5-6 pp 117-132(February-March 2006)
  • A Seetharaman & Jayashree Sreenivasan: “Managing Impairment of Goodwill” Journal Intellectual Capital, UK – Scopus Listed ISSN 14691930 - Vol 7 No 3 pp 338-353(2006)
  • A Seetharaman, T Subramanian, Senthilvelmurugan: “Exposure of Data Warehousing and Data Mining to financial reporting applications” Journal of Electronic Information and Planning – Information, Planning & Analysis Group of Department of Information technology – ISI Thomson Listing – Vol 33 No 3-4 pp 87-104 (December 2005-January 2006) 
  • A Seetharaman, M Senthivelmurugan & T Subramanian: “Budgeting and Accounting of Software Cost Part 2 Cost models, discussions and findings” International Journal of Digital Asset Management – Henry Stuart Publications, UK - Vol 6 No 1(2005)
  • A Seetharaman & Ramier Subramanian: “Internet Financial Reporting: Problems and Prospects Part 2 ” International Journal of Corporate Financial Review, United Kingdom(October 2005)
  • A Seetharaman & Ramier Subramanian: “Internet financial reporting: Problems and Prospects Part 1” International Journal of Corporate Financial Review, UK(August 2005) 
  • “Enron and Worldcom Episodes: A Corporate Governance Issue” Journal of Corporate Ownership and Control, Europe – Vol 2 Issue 3(March 2005)
  • A Seetharaman & Jayashree Sreenivasan: ”Measurement and Reporting of Intellectual Capital in Knowledge Economy” International Journal of Knowledge, Culture and Management, UK Vol 5 (2005)
  • A Seetharaman & Jayashree Shreenivasan: “The Impact of Just-in-Time on Costing” (IJMED 4561) International Journal of Management and Enterprise Development Louisiana State University in Shreveport, USA Scopus Listed ISSN 14684330 E-ISSN 17418727(2005)
  • A Seetharaman & Ramier Subramanian: “Navigating the Web of Financial Reporting” European Business Forum ACCA, UK EBF Issue 23(2005)
  • A Seetharaman, M Senthivelmurugan & T Subramanian: “Budgeting and Accounting of Software Cost Part 1 Survey of literature” International Journal of Digital Asset Management - Henry Stuart Publications,UK - Vol 5 No 1(2005)
  • A Seetharaman, Senthil & Periyanayagam: “Anatomy of Computer Accounting Frauds” The Journal of Managerial Auditing, UK - Scopus Listed ISSN 02686902 - Vol 20 No 3pp 1055-1073(2005)
  • A Seetharaman, Jayalakshmy & Tan Wei Khong: “The Changing role of Auditors” The Journal Of Managerial Auditing, UK - Scopus Listed ISSN 02686902 - Vol 20 No 3 pp 249-271(2005)
  • LSarada, A Seetharaman & LVLN Sarma: “Debt, Taxes and Market Value of a Firm” The ICFAI Journal of Applied Finance - Vol 10 No 8 pp 43-53(August 2004)
  • Kevin Low Lock Teng & A Seetharaman: “The selection and Management of Cost Justification Techniques among AMT companies in Malaysia” International Journal of Management - UK Scopus Listed ISSN 1462 4621 - Vol 21 No 1(March 2004)
  • A Seetharaman, Mohd Ismail bin Ahmed & E Joseph Antony Jude: “Internal Control Systems for E-Commerce” Journal of Oil , Gas and Energy Accounting - Department of Accounting, Louisiana State University, USA- Scopus Listed ISSN 00301388 Vol 52 No 3(March 2004)
  • A Seetharaman, Kevin Low Lock Teng & A S Saravanan: “Comparative Justification on Intellectual Capital” Journal of Intellectual Capital - Scopus Listed ISSN 14691930 - Vol 5 No 4 (2004)
  • A Seetharaman, A Ali Khatibi and Wu Swee Ting: “Vendor Development & Control: Its Linkage with Demand Chain” International Journal of Physical Distribution & Logistics Management, American Graduate School of International Management, Arizona, USA - Scopus Listed ISSN 09600035 - Vol 34 No 3/ 4 pp 269-284 (2004)
  • Kevin Low Lock Teng & A Seetharaman: “Towards Better Manufacturing Sector: Perspective on the Implementation of Advanced Manufacturing Technology in Malaysia” International Journal of Management - UK - Scopus Listed ISSN 14624621 Vol 20 No 4(December 2003)
  • A Seetharaman, John Balachandran & A S Saravanan: “Accounting Treatment of Goodwill” Journal of Intellectual Capital, UK - Scopus Listed ISSN 14691930 - Vol 4 No 3(August 2003)
  • Ali Khatibi, V Thiagarajan and A Seetharaman: “E-Commerce in Malaysia: Perceived benefits and Barriers” Vikalpa - The International Journal of Decision Makers - Vol 28, No 3(July-September 2003)
  • Kevin Low Lock Teng & A Seetharaman: “The Implementation of AMT in Malaysia” Journal of Malaysian Accountants Vol 15 (10)(December 2002)
  • A Seetharaman, Zainal Azlan Bin Mohd Nazir & S Gunalan: “A Conceptual Study on Brand Valuation” Journal of Product and Brand Management - University of Illinois Urbana, Champaign, USA - Scopus Listed ISSN 10610421 - Vol 10 No 4/5 pp 243-256(2001)
  • Kevin Low Lock Teng, A Seetharaman and Poon Wai Ching: “What do Institutional Investors Want? Evidence from Malaysia” Journal of Corporate Governance international, Hong Kong - Scopus Listed ISSN 09648410 –E-ISSN 1467 8683 - Vol 4 No 4 pp 23-35(December 2001)
  • Kevin Lock Teng Low & A Seetharaman: “The Sustainability of Business Corporate Governance: Evidence from the Malaysia Public Listed Companies” British Accounting Association Special Interest Group on Corporate Governance(December 2001)
  • “Voluntary Disclosures in the Financial Statements published by Malaysian Companies" University Science Malaysia(2000)
  • “Convertible Debentures: A Study of Concepts, Relevance and Application in Malaysia” Asian Economics Journal, Osaka International University, Japan
  • Seetharaman A & Joriah Mohamed: “Adequacy of Internal Systems on Cash by Supermarkets in Malaysia” Journal of AIM, Manila
  • A Seetharaman, Hasnah Haron & A S Saravanan: “Outsourcing: An Emerging Concept in Financing Information Technology” Akauntan Nasional – Malaysian Institute of Accountants(February 1999) 
  • A Seetharaman, Ghori Mohammed Bin Abd Majeed Mustapa & A S Saravanan: “Issues and Strategies for Standardization in Global Markets” Malaysian Management Review(June 1998)
  • A Seetharaman & A S Saravanan: “Right Issue: A Privileged Subscription to Finance Growth Strategies: An Empirical Analysis” Journal of Accountant – Indonesian Institute of Accountants(April 1998)
  • “Corporate Dividend Policies” Akauntan Nasional, Journal of MIA(April 1997) 
  • “Emergence of Convertible Debentures in Malaysia” Akauntan Nasional, Journal of MIA(September 1995)
  • “Venture Capital in Malaysia: Venture Capitalists and Risk-Return Trade off in Options” Australian Accountant, Asia Edition No 39 Vol 1(August 1995)
  • “Venture Capital in Malaysia: Venture Capital Companies and Malaysian Income Tax” Australian Accountant, Asian Edition No 39 Vol 1(August 1995)
  • “Understanding the Stock Market through Balance Sheet” The Malaysian Accountant - Journal of the MACPA(April/June 1995)
  • “Venture Capital in Malaysia: Its Evolution and Sources” Australian Accountant, Asia Edition No 37 Vol 1(April 1995)
  • “Managing Cash in a Competitive Economy” Management Journal - Persatuan Pengurusan, USM(1993-1994)
  • A Seetharaman & Juhary Hj Ali: “Corporate Social Responsibility towards Malaysian Vision 2020” Malaysian Management Review(March 1995)
  • “Adequacy of Internal Control on Cash by Supermarkets in Malaysia" University Science, Malaysia(1992-1994) 
  • “Changing role of Financial Management in vision 2020” Malaysian Accountant - Journal of MACPA(June 1993)
  • “Tax Implications of Working Capital Management” Akauntan National - Journal of MIA(July 1993)
  • “MAS: Enchantment where ever you fly” Malaysian Management Cases, MIM(March 1993)
  • “A Practical Approach to Management by Objectives” Management Journal - Persatuan Pengurusan, USM (1993-1994)
  • “Responsive Treatment; Diagnosis in Management” Financial Express, India(April 1990)
  • “TOWS Matrix; a Diagnostic Exercise of Management” Financial Express, India(April 1990)
  • “Financial Strategies of Indian Co-operatives” Endowment publications under Chair of T A Ramalingam Chettiar; Endowment constituted by University of Madras(April 1988) 
  • “The Relevance of MM Theory to International Financial Conditions: A Critical Review” Department of Commerce, University of Madras(January 1987) 
  • “Marketing and Financial Strategies in India” National Handloom Development Corporation, Government of India Undertaking, Lucknow(1986-1988)
  • “A Research Study on Tax Implications of Leasing Finance” Financial Express(November 1985)
  • “Leasing; A New Concept in Financing” Economic Times(August 1984)
  • “Productivity Accounting - A New Concept to Identify Accounting Systems (now under progress) to Record, Collect, Analyze and Interpret Data Relating to Productivity of Malaysian Industries”
  • “Cost Research on Cotton Handloom Janatha Textiles” Development Commissioner for Handlooms, Ministry of Textiles – Government of India

Conference papers 

  • A Seetharaman, M Krishnamurthy & A S Saravanan: “Auditing and Data Mining Techniques: A Critical Review” Proceedings of the international Conference on Economics and Finance, IBS Bangalore, India (January 2009) 
  • T Subramanian, G S V Radha Krishna Rao, & A Seetharaman: “An Integrated SOA Framework for e- Collaboration” IEEE-ICACT International Conference. [ISBN 978-89-5519-131-8 93560] Korea (ISI Listing) (2007)
  • A Seetharaman, S Jayashree, G Marthandan & Mohd Elfaith Abdelah: “Global Market Strategies in Wireless Telecommunication Industry” Proceedings of the International Conference of Advances in Global Business Research, Penang (AGBA)(May 2007)
  • A Seetharaman & Jayashree: “Measurement and Reporting of Intellectual Capital in Knowledge Economy” Fifth International Conference on Knowledge, Culture and Change in Organizations - Overall Theme: 'Knowledge' And 'Culture' - Organizational Intangibles & Their Tangible Value University of the Aegean, on the Island of Rhodes, Greece(July 2005)
  • L Sarada, A Seetharaman & Mohd Ismail Ahmad: “Debt, Capital and Signaling: Evidence from an Emerging Capital Market” 11th Global Finance Conference at Las Vegas, Nevada, USA(April 2004)
  • Abadan Jasmon & A Seetharaman: “The Competitiveness of Individual Asean Countries in Attracting FDI and the Friendliness of their Tax Regimes” The 2004 European College Teaching & Learning and European Applied Business Research Conferences, Edinburgh, Scotland(June 2004)
  • A Seetharaman & Ramaiyer Subramaniam: “Emergence of Internet Reporting” International Conference on Emerging Issues in International Accounting, Niagara University Center for International Accounting Education and Research, Canada(July 2003)
  • A Seetharaman, Mohd Mandak & A S Saravanan: “The Relationship Among Quality, Price and profitability” International TQM Conference, Universite De Versailles, Saint-Quentin-en-yvelines, Versailles, France (September 2002)
  • A Seetharaman, John Balachandran & A S Saravanan: “EDI and Purchase Accounting: Problems and Prospects” International Conference on Electronic Commerce: Emerging Trends in Electronic Commerce” –Multimedia University, Kuala Lumpur(November 2001)
  • A Seetharaman, Wan Tien Sung, Muraliraman & A S Saravanan: “Impact of Computer Crimes on Auditing Profession” The International Business and Economics Research Conference, Reno, Nevada, USA(October 2001) 
  • John Balachandra, A Seetharaman & A S Saravanan: “’13133’ Accounting Treatment of Goodwill: Yesterday, Today and Tomorrow: Problems and prospects in the international Perspective” Asia Pacific Conference on International Accounting issues- The Sid Graig School of Business, California State University, Fresno, USA (October 2001)
  • A Seetharaman, Chee Min Fee & A S Saravanan: “Impact of EDI on Accountants and Auditors” (PRO 411) PICMET-Portland International Conference of Engineering & Technology, Portland State University, Portland USA (July-August 2001)
  • “Pricing Strategies: A Financial Approach” National Seminar, National Handloom Development 
    Corporation, Lucknow, India
  • “The Relevance of MM Theory to International Financial Conditions” UGC, University of Madras
    Session Chairman: “Cash Management for Managerial Effectiveness” Annual Seminar on Management, Regional Engineering College, Trichy
  • “Financial Strategies by Indian Co-operatives” T A Ramalingam Chettiar Endowment Seminar, University of Madras 
  • “Strategic Planning: An Accountant’s Approach” T A Ramalingam Chettiar Endowment Seminar, University of Madras
  • Seminar Director: “Financial Planning, Budgeting and Accounting” Aids Action Group, USM, Penang
  • Course Director: “Finance for Executives” Malaysian Institute of Training and Development, Penang
  • Seminar Director: “Costing and Time Management” Hunza Holdings Bhd, Penang
  • “Management of Finance and Cash flow for Turnkey Construction Projects” Third International Annual Seminar Organized by Centre for Management Technology, Kuala Lumpur(September 1998)
  • Course Director: “Cost Control for Production Management” Instituteof Professional Advancement – Kuala Lumpur (Dec 1997) 
  • Course Director: “Cost and Waste Reduction Techniques for Process Management”Institute of Professional Advancement, Kuala Lumpur (October 1998)
  • Mahesh Krishnaswamy, Philip Dover & A Seetharaman: “Critical Review of Marketing Myopia” World Net Interactive Seminar, Live Satellite Program Between India and US(June 1991)
  • Richards Evans & A Seetharaman: “Financing of Conversion of Handlooms into Powerlooms in the Indian Cottage Industry” Conference of European Free Trade Association, New Castle, UK(April 1987)
  • Richard Evans & A Seetharaman: “Financial Issues of Textiles of Third World” Textile Institute, World Conference, UK(November 1990)
  • “Textile Trade Issues” World Net Interactive Tele Conferencing Program held by a live satellite program
    between India and USA
    (June 1990) 
  • A Seetharaman & M Nagarajan: “Pricing Strategies; A Financial Approach” National Seminar, National Handloom Development Corporation, New Delhi(November 1986)
  • “Application of Break-even Analysis to Product Life Cycle in Marketing” International Seminar on 3rd World Managerial Development, Trichy(1985)
  • “Financing of Indian Handloom Exports” Inter Stoff Fair, Frankfurt(March 1986)
  • “Computerization in a Developing Country: Problems and Prospects” International Seminar, University Grants Commission of India, New Delhi (July 1984)
  • S B Bhapna, S Sathyamoorthy & A Seetharaman: “The Impact of Concessional Credit on 
    Cottage Industries in India” Seminar on Handloom Industry, Indian Institute of Management, Ahmadabad (November 1983)
  • “Changing role of Chief Executives in Indian Industries” Chair of Sri B B Naidu Endowment, Annamalai University(February 1983)
  • A Seetharaman & S Muthaiah: “Cigarette Smoking is Injurious to Health; but not Injurious to Indian Revenue Service: A Marathon Case Study on ITC LTD” Research Scholars Seminar of Madras University(January 1982) 
  • “Flying High: Indian Airlines” Conference of Post Graduate Students, Anna University, Madras(January 1982)
  • “Growth and Development of Textile Trade between France & India” Paritex Fair, Paris(June 1981)
  • Case Study: “A Critical Review of Top Ten Companies of India” National Seminar on ‘Change For Better’ Regional Engineering College, Trichy (January 1980)
  • “The Fall and Rise of Co-Optex” National Seminar organized by Administrative College of India, Hyderabad(November 1979)

Case studies

  • A Seetharaman, Ali Khatibi, Mohd Ismail & Khaizura Ab Karim: “AMMB Holdings Bhd: Is it Time for Merger?” Asian MBA Case Study Project sponsored by Aoyama Gaukin University, Japan and Ministry of Education, Japan – ABEST21 Review - Vol 1 pp 41-49(2006) 
  • A Seetharaman, Ali Khatibi, Neerjang Lama & Khaizura Ab Karim: “Air Asia: Challenges of Budget Airline Industry Operations Management” Asian MBA Case Study Project sponsored by Aoyama Gaukin University, Japan and Ministry of Education, Japan – ABEST21 Review - Vol 1 pp 50-59(2006)
  • S Madhavan & A Seetharaman: “The effectiveness of Inventory Management in Hand Loom 
    Co-operatives” Indian Institute of Management, Ahmadabad(June 1983)
  • A Seetharaman & S P Seetharaman: “The Story of 75 Crores” Indian Institute of Management, Ahmadabad (July 1982)
  • “Analysis of Turnaround Strategies pursued by HMT Limited” RegionalEngineering College, Trichy (December 1982)
  • “Three Five Systems Inc” Multimedia University
  • “Pos Malaysia” Multimedia University
  • “Saudi Arabian Airlines Catering” Multimedia University
  • “Nokia – Malaysia” Multimedia University
  • “Uni-President Enterprise Corporation – China” Multimedia University
  • “Genteng Bhd” Multimedia University
  • “AM Finance Bhd” Multimedia University
  • “Proton” Multimedia University
  • “Golden Hope Plantation” Multimedia University
  • “Telkom Malaysia” Multimedia University
  • “YTL Intl Power Bhd” Multimedia University
  • “Médical On-line Sdn Bhd” Multimedia University
  • “Borneo Technical Sdn Bhd” Multimedia University
  • “Tenega Nasional Bhd” Multimedia University
  • “Proton Holdings Bhd” Multimedia University
  • “PT Bank Central Asia, TBK Indonesia” Multimedia University
  • “Moet Hennessy, Louis Vuitton” Multimedia University
  • “MAS” Multimedia University
  • “Hotel Menara Peninsula, Jakarta” Multimedia University
  • “Malaysia British Assurance Bhd” Multimedia University
  • “IOI Corporation Bhd” Multimedia University
  • “Integrated Logistics Bhd” Multimedia University
  • “Sime Darby Bhd” Multimedia University
  • “Malaysia Airports Holdings Bhd” Multimedia University
  • “Pfizer Inc” Multimedia University
  • “Jaring Malaysia” Multimedia University
  • “Job Street.com” Multimedia University
  • “Petronas” Multimedia University
  • “Dell Corporation (Malaysia)” Multimedia University
  • “Maxis Communication Bhd” Multimedia University
  • “Wal-Mart Stores” Multimedia University
  • “Telkom Malaysia (Before & After Corporatization) ” Multimedia University
  • “Compaq Computer Corporation” Multimedia University
  • “FedEx Group” Multimedia University
  • “Harta Packaging Industries” Multimedia University
  • “Western Digital Corporation” Multimedia University
  • “Taman Buaya Langkawi Sdn Bhd” Multimedia University
  • “KAF-Seagroatt and Cambell Bhd” Multimedia University
  • “Talisman Energy” Multimedia University
  • “Samsung Electronic Corporation” Multimedia University
  • “Haw Par Healthcare Ltd” Multimedia University
  • “Cancar Metron” Multimedia University
  • “Haier Group” Multimedia University
  • “May Bank” Multimedia University
  • “Air Asia” Multimedia University
  • “HMT Limited” Regional Engineering College, Trichirapalli, India
  • “Voltas Limited” Loyola Institute of Business Administration, Loyola College, Madras, India
  • “The Great Story of Vimal” Department of Management Studies, University of Madras, Madras, India
  • “Top 10 Companies of India” Regional Engineering College, Trichirapalli, India
  • “ITC Limited” Loyola Institute of Business Administration, Loyola College, Madras India
  • “Flying High" – Airlines of India” Loyola Institute of Business Administration, Loyola College, Madras India
  • “MAS(Malaysian Airlines)” School of Management, University Science Malaysia, Penang
  • “Mecca Leisure Plc” Edinburgh Business School, Heriot-Watt University, Scotland UK
  • “Eurotunnel: A Financial Hole in the Ground” Centre for Management Technology, 
    Kuala Lumpur, Malaysia
  • “T I P Europe (Transport International Pool Inc) Transportation and Containerization” Association of Business Executives, UK
  • “Rowntree Plc” Association of Business Executives, UK
  • “Horizon Travel” School of Management, University Science Malaysia, Penang
  • “Redland and European Construction Industries” Edinburgh Business School, Heriot-Watt University, Scotland, UK
  • “Sears Plc” Association of Business Executives, UK
  • “Daimler – Benz” Edinburgh Business School, Heriot-Watt University, Scotland UK
  • “Lufthansa Airlines” Edinburgh Business School, Heriot-Watt University, Scotland UK
  • “Philip Morris and Cigarette Price Wars” School of Management University Science Malaysia, Penang
  • “A Tale of Two Computer Makers” Edinburgh Business School, Heriot-Watt University, Scotland UK
  • “Grand Metropolitan and Guiness” Association of Business Executives, UK

Editorial and reviewer activities

  • Review Committee of Conference Papers, Asian Academy of Management, Malaysia
  • Editorial Board of Inderscience Journal Editorial Board, USA

 

Memberships

  • Chairman of Organizing Committee of IBiz (International Conference of Internet Business) (2006)
  • Working Group of Malaysian Accounting Standards Board, Kuala Lumpur
  • Institute of Chartered Accountants of India, New Delhi 
  • Chartered Accountant Member of the Malaysian Institute of Accountants, Kuala Lumpur 
  • Central and Regional Committees of the Institute of Chartered Accountants of India 
  • Study Group on the Cost Structure of Handloom Textile of India, Ministry of Industry, Government of India 
  • Finance Member: AIDS Action Research Group, University Science Malaysia, Penang
  • Malaysian Accountancy Research and Education Foundation of Malaysian Institute of Accountants, Malaysia

Awards & recognition

  •  

  • Best Academic Staff Award, Management and Business Discipline, Multimedia University (2006)
  • Outstanding Author by Emerald Literati Club to A Seetharaman, Hadi Helmi Bin Zaini Sooria & A S Saravanan for “Intellectual Capital Accounting and Reporting in the Knowledge Economy” Journal of Intellectual Capital, UK – Scopus Listed ISSN 14691930(2003)
  • Named “Unsung Hero of Cooptex” Business India Magazine(July 1984)