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Anna Tarabasz

Assistant Professor – Marketing and
Deputy Director – MGB Internships

LinkedIn Profile

Education

  • Doctor of Philosophy, Marketing, Web Marketing, E-Commerce, Online Communication, Rector's Prize, University of Lodz, Poland (2005 – 2009)
  • Master’s Degree, Marketing and Management, University of Lodz, Poland (2000 – 2005)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Business to Business Marketing
  • Digital Interactive Marketing
  • Digital Marketing
  • Digital Media Planning
  • E-Marketing
  • E-Business
  • E-commerce and International Trade
  • E-Commerce for Lab Science Trading
  • Effective Communication via Internet
  • Special Topics in Business Administration
  • Advertising and Promotion
  • Internet promotion
  • Market Research
  • Marketing and Management in Library Science
  • Marketing Concepts
  • Principles of Marketing
  • Professional Skills Development
  • Global Immersion Projects
  • Industry Interface Projects
  • Digital Marketing and Metrics Capstone Projects
  • Doctor of Business Administration supervisor and co-supervisor
EXPERIENCE

Academic experience

  • Assistant Professor, Digital Marketing and Metrics Program Manager, SP Jain School of Global Management – Dubai, Mumbai, Singapore & Sydney (May 2017 – Present)
  • Assistant Professor, Management Faculty at University of Lodz, Poland (October 2007 – Present)
  • Coordinator for Marketing & E-commerce, American University in the Emirates, Dubai, UAE (January 2017 – June 2017)
  • Assistant Professor, College of Business Administration, American University in the Emirates, Dubai, UAE (September 2016 – May 2017)
  • Visiting Professor, IUT2 Grenoble, France (September 2015 – October 2015)
  • Visiting Assistant Professor, Zhetysu State University, Kazakhstan (November 2014 – December 2014)
  • PGV member starting September 2005

Corporate experience

  • E-Commerce Specialist, BRE Bank S.A. – MultiBank, Lodz, Poland (June 2006 – October 2007)
  • Project Manager, BRE Bank S.A. – MultiBank (June 2005 – June 2006)
  • Marketing Specialist, Loyalty Program Director, Organika S.A. (January 2005 – June 2005)

Publications

  • Tarabasz, A. Selaković, M. (2018). The classroom of the future: passport to success in digital world management and governance of the university of the future. Research on Competitiveness, Globalization and Development, C. Martin, Ł. Sułkowski (Eds.). University of Social Sciences, 461-474
  • Patwa, N., Tarabasz, A. (2017). Storytelling: the canvas for innovation (submitted to journal, ABDC ranked, for further revision)
  • Tarabasz, A. (2018). Wearable Technology w sferze Internet of Things - elektryfikacja XXI wieku [in:] Internet of Things – nowy paradygmat i metodologia [Ed.] Sułkowski, Ł., Kaczorowska-Spychalska, D., Difin, Warszawa, 107-127
  • Tarabasz, A., Patwa, N., Khanzode, K., Chaudhary, A., Jain, N., Basu, S., Dhar, S. (2017). Factors Affecting Customer Engagement in Shopping Malls through SoLoMo (Social, Local, Mobile) Applications. The International Journal of Management, 6 (4), 23-39.
  • Tarabasz, A. (2017) Campaign Planning and Project Management [in:] Digital and Social Media Marketing: A Results-Driven Approach [Ed.] Heinze, A., Fletcher, G., Rashid, T., Cruz, A. New York: Routledge, Routledge, pp. 115-137
  • Tarabasz, A. (2016). The EU as an international player on e-commerce and mobile market in comparison with other leading economies of the US and China. [in:] The European challenges Union globalized or localized? The transformations of economics, societies and cultures of the EU into the World [ed.] C. Martin, Ł. Sułkowski, M. Chmielecki, Wydawnictwo Społecznej Akademii Nauk, Warsaw, pp.303-320
  • Tarabasz, A. (2016). – Digital Revolution in Offline Market. Opportunity or Threat? Handel Wewnętrzny 2016, 4 (363), pp.325-337
  • Tarabasz, A., Mikołajczyk, Z. (2015). The role of the university in educating students and knowledge building. Case of the Management Faculty at the University of Lodz. Travaux scientifiques du Reseau PGV. Pour une Europe forte: rénover les structures économiques, enrepreneuriales, politiques, territoriales et éducatives. Belianum, Banska Bystrica, pp. 469-480
  • Tarabasz, A. (2016). The impact of the Internet of Things on new approach in network management - International Journal of Contemporary Management, 2016, 15(2)
  • Tarabasz, A. (2016). Planning and curating content of digital marketing campaign based on display advertising. Przedsiębiorczość i Zarządzanie, t. XVI, vol 12, part III, pp. 127-140
  • Tarabasz, A. (2016). Internet of Things i werealble technology – błękitny ocean czy realne zagrożenie? [in:] Kreowanie i realizacja strategii marketingowych przedsiębiorstwa Studia przypadków Wojciech Grzegorczyk [ed.] Wydawnictwo UŁ, Łódź, pp. 175-202
  • Tarabasz, A. (2016). Digital Revolution in Offline Market. Opportunity or Threat? Handel Wewnętrzny 2016, 4(363), pp.325-337
  • Tarabasz, A. (2014). Building competitive advantage in the context of electronic communication with the use of social media, Journal of Intercultural Management vol. 6 no. 3, pp. 151-166
  • Tarabasz, A. (2013). The model and role of online communication in intercultural management, Journal of Intercultural Management vol. 5 no. 4, pp. 93-103
  • Tarabasz, A. (2013). The use of social media in the Polish retail banking in the era of marketing 3.0, Studia Ekonomiczne vol.150 “La société de l’information. Perspective européenne et globale. La société de l’information et ses enjeux pour les entreprises”, Wydawnictwo UEK, Katowice, pp. 159-169
  • Tarabasz, A. (2013). The reevaluation of communication in customer approach – towards marketing 4.0. Contemporary Management Quarterly. The Journal of Scientific Community and Business Leaders 2013, 12 (4), pp. 124-134
  • Tarabasz, A. (2013). Rozwiązania mCommerce i mobile banking jako próba realizacji idei marketingu x.0 w praktyce, [w:] Marketing w obliczu nowych wyzwań rynkowych [Ed. W. Grzegorczyk], Wydawnictwo UŁ, pp. 243-256
  • Tarabasz, A. (2013). Marketing w dobie Web x.0 a wykorzystanie social media przez największe banki w Polsce, Handel Wewnętrzny, IBRKK, vol 3 t.2, pp. 271-279
  • Tarabasz, A. (2012). La législation «terre promise» pour les entrepreneurs polonais et difficile réalité du point de vue des start-ups, [in:] „L’entrpreneur face aux politiques publiques europeénes” [Ed. C. Martin, T. Rkibi, PGV/ISLA Campus Lisboa, Lisboa, pp. 297-307
  • Tarabasz, A. (2012). Kryzys ekonomiczny a czas prosperity sektora bankowego w Polsce, [in:] Zarządzanie w warunkach kryzysu finansowego, [Ed.] A. Piotrowska – Piątek, Wyższa Szkoła Ekonomii i Prawa w Kielcach, Kielce, pp. 61 – 70
  • Tarabasz, A. (2012). Formy komunikacji elektronicznej z klientem banku (na podstawie przeprowadzonych badań), Handel Wewnętrzny (vol. V/VI, t.2), pp. 387-395
  • Tarabasz, A. (2012). Deklarowane działania na rzecz wspierania polskiej przedsiębiorczości a trudna rzeczywistość dla mikroprzedsiębiorców, Zeszyty naukowe Ekonomiczne Problemy Usług, vol. 97 t. 1, Wydawnictwo Uniwersytetu Szczecińskiego, Szczecin, pp. 217-227
  • Tarabasz, A. (2012). Building marketing communication in the times of crisis (example of Polish banking sector), Współczesne Zarządzanie (Contemporary Management Quarterly.) vol. 3, pp. 10-17
  • Tarabasz, A. (2011). My bank is my castle - the competitiveness of the Polish banking sector in view of the research, Revue Management & Gouvernance no. 6 vol. 1, pp.85-93
  • Tarabasz, A. (2010). La crise économique et le temps de prospérité du secteur bancaire en Pologne [in :] Martin C., Sterbova L., “La crise mondiale et les perspectives de reprise dans l’Union Européenne”, Universite d’Economie de Prague
  • Tarabasz, A. (2009). Rola komunikacji z e-klientem sektora bankowego w dobie kryzysu, Rosa G., Smalec A. [Ed.] „Marketing przyszłości. Trendy. Strategie. Instrumenty. Współczesne wyzwania komunikacji marketingowej”, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 559, Ekonomiczne Problemy Usług nr 42, Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, pp. 605 - 611
  • Tarabasz, A. (2009). Ľ influence ď une crise économique sur la communication avec la clientéle du secteur bancaire en Pologne [In:] Martin C., Kita J/. [Ed.] Les défis du développement durable: politiques industrielles et commerciales dans ľ Union Européenne”, Vydavateľstvo EKONÓM v Bratislave, Bratislava, pp. 617 – 62

Editorial and Reviewer Activities

  • Entrepreneurial Business and Economic Review

Conferences & Workshops

  • Smart healthcare for Smart Cities, role of Wearable Devices and Big Data (AUE) – Workshop for 100 healthcare industry specialists (2017)
  • Frontiers of Innovation, Dubai – Keynote Speaker (2016)
  • Visiting Professor in Université Joseph Fourier, Grenoble, France (2015)
  • Visiting Professor, Zhetysu State University, Kazakhstan (2014)
  • Akademia for Industry – Industry for Akademia – Keynote speaker (2011)

Awards & Recognition

  • Best Paper Award at International Scientific Conference on Challenges in Social Sciences and Business, Dubai, March 17-18, 2018 for paper on “Factors influencing adoption of wearable devices in Dubai” (2018)
  • Wearable Technology w sferze Internet of Things - elektryfikacja XXI wieku awarded by Ministry of Digitization, Poland (chapter authored) (2018)
  • Award of 2nd degree by Rector Magnificus of the University of Lodz, Poland (2012)

Memberships

  • Member of Réseau PGV - international research group on economics and management, gathering academics from 45 universities in 11 countries (2004 – Present)
  • NAWA Expert