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Sadia Riaz

Associate Professor - Information Technology & Quantitative Methods


  • PhD (Information Technology), Universiti Teknologi PETRONAS, Malaysia (2012)
  • MBA (Information Technology), Mohammad Ali Jinnah University, Pakistan (2002)
  • Research Methodology/Quantitative Research Methods
  • Academic Research & Report Writing
  • Innovation & Technology Management
  • Software Engineering
  • Project Management
  • Management Information Systems
  • Analysis and Designing of Business Systems
  • E-commerce
  • Enterprise Resource Planning

Academic experience

  • Assistant Professor (Information Technology) and Program Chair, Amity School of Foundation Studies (February 2015 – August 2019)

Corporate Experience

  • Deputy Director, Board of Investment, Prime Minister’s Office, Islamabad, Pakistan (September 2008 – July 2014)
  • Investment Advisor (MPIII), Investment Division, Islamabad, Pakistan (November 2007 – September 2008)

Research Interests

  • Usability Engineering
  • Cognitive Learning Models
  • Human Computer Interaction
  • Artificial Intelligence

Journal Publications

  • Riaz, S. and Mushtaq, A. (2019). “A pedagogical evaluation of knowledge acquisition by social media users” International Journal of Innovative Technology and Exploring Engineering (IJITEE), ISSN: 2278-3075, pages 1156-1163, Volume-8, Issue-8, June 2019.
  • Rajput, B.Q., and Riaz, S. (2019). “Media Reinforcement of Architectural Perceptions for Place Branding” (IJRTE). International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, pages 230 – 235, Volume-8 Issue-2, July 2019
  • Ruhela, S. and Riaz, S. (2019). “Relationships through the lens of dating applications: A social-imaging and gender based study”. Journal of Content, Community and Communication, ISSN: 2456-9011, pages 50 – 56, Volume. 9, June, 2019.
  • Thankachan, S., & Riaz, S. (2017). “Corporate Stereotyping of Women at Work Places”. PEOPLE: International Journal of Social Sciences, ISSN: 2454-5899, pages 186-200, 4(1), 2017.
  • Mushtaq, A. Sulaiman, S. Dominic, P. D. D. Riaz, S. and Khalil, M. A. T. (2011). “Integration of OTAs Features in SBTs for Flexible Online Airline Reservation Systems”. Information Technology Journal, vol. 10, no. 7, pp. 1315–1324.
  • Riaz, S. Rambli, D. R. Salleh, R. and Mushtaq, A. (2011). “Aesthetic Perception & Motivation: Study to Develop a Motivational Scale by Examining Aesthetic-Emotions of Learners’ in Informal Visual Environments”. Information Technology Journal, vol. 10, no. 7, pp. 1268–1284.
  • Riaz, S. Rambli, D. R. Salleh, R. and Mushtaq, A. (2010). “Study to Investigate Learning Motivation Factors within Formal and Informal Learning Environments and Their Influence upon Web-Based Learning”. International Journal of Emerging Technologies in Learning, vol. 5, no. 4, pp. 41–50.
  • Mushtaq, A. Sulaiman, S. and Riaz, S. (2009). “Flexibility Concept: Facilitating Post-Sale Changes in Online Reservation Systems”. International Journal on Computer Science and Engineering (IJCSE), vol. 1, no. 3, pp. 156–162.

Conference Presentations & Proceedings

  • Gaur, B. and Riaz, S (2019). "A two-tier solution to converge people analytics into HR practices". 4th IEEE International Conference on Information Systems and Computer Networks (ISCON 2019), Mathura, India, 21-22th November, 2019. Publisher: IEEE
  • Ruhela, S. and Riaz, S (2019). "An Intelligent Combination: Assessing the Impact of harmonized Emotional and Artificial Intelligence for the Success of Industry 4.0, 10th IEEE International Conference on Computing Communication and Networking Technologies (ICCCNT 2019), IIT Kanpur, India, 6-8th July, 2019. Publisher: IEEE
  • Riaz, S. and Mushtaq, A. (2019) “Informed Feedback for Intelligent Tutoring in an Interactive Learning Environment”. Advances in Science and Engineering Technology multi-conferences (ASET 2019). pp 1-6, Publisher IEEE.
  • Mehreen, R. and Riaz, S. “Predictive Framework to Measure Mental Distress Caused by Economic Crises”. Amity’s International Conference on Artificial Intelligence (AICAI 2019), pp. 577 – 582, Publisher IEEE
  • Asif, R., Jaffar. B.A., and Riaz, S. “Datamining to Alert Formation of Women Objectified Stereotypes in Videogames”. Amity’s International Conference on Artificial Intelligence (AICAI 2019), pp. 521 – 526, Publisher IEEE
  • Java, S., Basheer, L., and Riaz, S. “Detection of Online Manipulation & Prevention of Users Victimization”. Amity’s International Conference on Artificial Intelligence (AICAI 2019), pp. 593 – 599, Publisher IEEE
  • Mushtaq, A., Riaz, S. Mohd, H. and Saleh, A. (2018). “Perception and technology adoption trends for autonomous vehicles: An educational case study”. In proceedings of Advances in Science and Engineering Technology International Conferences (ASET 2018, pp 1-5, Publisher: IEEE
  • Riaz, S. and Mushtaq, A. (2017). “A framework of innovation driven eco-system for Dubai”. In proceedings of International Conference on Infocom Technologies and. Unmanned Systems (ICTUS), pp. 1 – 8, Publisher: IEEE
  • Mushtaq, A and Riaz, S. (2017). “Designing flexible reservation systems using service quality attributes of airlines”. In proceedings of 6th International Conference Innovative Computing Technology (INTECH), pp. 245-250. Publisher: IEEE
  • Riaz, S. and Mushtaq, A. (2016). “E-Learning Motivation Model Based on Learner’s Aesthetic Perceptions and Schematic Thinking in Informal Visual Environments”, In Proceedings of 2nd International Conference on Information Management (ICIM2016), pp. 6 - 11. Publisher: IEEE
  • Riaz, S. and Mushtaq, A. (2016). “Emerging themes analysis of learner's aesthetic-emotions in E-Learning environments”, In Proceedings of 6th International Conference on Information Science and Technology (ICIST), pp. 399 - 405. Publisher: IEEE
  • Riaz, S. Rambli, D. R. Salleh, R. and Mushtaq, A. (2010). “Integrating Media Psychology within Theoretical Framework of Instructional Designing for Web-based Learning Environments (WBLEs)”, In Proceedings of 5th International Conference on e-Learning, pp. 463–471. Publisher: Thomson Reuters ISI
  • Riaz, S. Rambli, D. R. Salleh, R. and Mushtaq, A. (2010). Ergonomics & Media Psychology: Perceptual & Visual Limitations to Human Cognition Factors in a Web-based Interface Design,” In Proceedings of International Conference on Intelligence and Information Technology, vol. 1, pp. 493–498. Publisher: IEEE


  • IEEE Member (Since 2016)