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Lida-Salha

Lida Salha

Adjunct Faculty

LinkedIn Profile

Education

  • Master Of Science – Marketing, American University of Science and Technology, Lebanon 2013
  • Bachelor of Science – Marketing, American University of Science and Technology, Lebanon 2007
AREAS OF EXPERTISE
  • Marketing & Strategy
SUBJECT TAUGHT / STUDENT PROJECT MENTOR
  • Omnichannel Buyer Behaviour
  • Strategic Marketing Management
  • Marketing Research
  • Principals of Marketing
  • Promotional Strategies
  • Service Marketing
EXPERIENCE

Academic experience

  • Marketing Instructor (2012 – 2016), American University of Science and Technology, Beirut, Lebanon

Consulting Experience

  • Marketing Consultant (2020- Present), Freelance Marketing Consultant, Dubai, UAE
  • Marketing Consultant (2015 to 2017), Marketing Consultant, Dubai, UAE

CORPORATE experience

  • Head of Marketing (2017-2020), JB Brands Management DMCC (Jelly Belly Ice Cream), Dubai, UAE
  • Stores Manager (2008-2010), The Sultan Center, Beirut, Lebanon

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