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Corporate-Color
Lida-Salha

Lida Salha

Adjunct Faculty

LinkedIn Profile

Education

  • Master of Science – Marketing, American University of Science and Technology, Lebanon (2013)
  • Bachelor of Science – Marketing, American University of Science and Technology, Lebanon (2007)
AREAS OF EXPERTISE
  • Marketing & Strategy
SUBJECT TAUGHT / STUDENT PROJECT MENTOR
  • Strategic Marketing Management
  • Marketing Research
  • Principles of Marketing
  • Promotional Strategies
  • Service Marketing
EXPERIENCE

Academic experience

  • Marketing Instructor, American University of Science and Technology, Beirut, Lebanon (2012 – 2016)

Consulting Experience

  • Marketing Consultant, Freelance Marketing Consultant, Dubai, UAE (2020 – Present)
  • Marketing Consultant, Marketing Consultant, Dubai, UAE (2015 – 2017)

CORPORATE experience

  • Head of Marketing, JB Brands Management DMCC (Jelly Belly Ice Cream), Dubai, UAE (2017 – 2020)
  • Stores Manager, The Sultan Center, Beirut, Lebanon (2008 – 2010)