When both Vanity Fair and Vogue feature a brand among the world’s best, there’s not much left to the imagination about its success, right? Mysore Saree Udyog (MSU) might be a household name in southern India today, but during the brand’s launch back in 1932, my family had started it with the intention of manufacturing and supplying real gold threads, commonly known as Zari. Over the past 9 decades since its launch, we slowly expanded MSU into the manufacture and retail of authentic silk yarn and fabric, and the success of the brand today speaks for itself.
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