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Welcome to SP Jain Global Blogs – where the heart of our community comes alive through inspiring stories, industry insights, and first-hand experiences. From expert perspectives to real-life journeys, this is your space to explore, connect, and feel at home in a world of ideas and inspiration.
“Gone are the days when all of us had to sit through the commercials on TV. Today, the challenge for advertisers is to be present and helpful across the various digital touchpoints for the consumer. They must think omnichannel as consumers switch between apps and prefer online to in-store.
Advertisers need to have the correct measurement strategy in place to understand what is working. All these, while also thinking about what is the best for the consumer.”
Topics: Global MBA, Alumni Stories
Shameer Thaha (GMBA – IT 2009) is the Global Chief Strategy Officer of Accubits, an award-winning global leader in digital transformation focused on emerging technologies. He is an advisor at the Global Skill Development Council and selectively advises high potential companies with their digital transformation initiatives and, blockchain & AI implementations.
Topics: Global MBA, Alumni Stories
