Adjunct Faculty, Bachelor of Business Communication, SP Jain School of Global Management (2018 – Present)
Conducted a ‘Effective Digital Media Strategy and Planning’ 5-hour interactive workshop which included case studies, practical and group exercise activity for the students of the Digital Marketing & Metrics track. This included a brief history of media planning, types of online ad models, types of online advertising formats and measuring ROI across digital channels.
Conducted a ‘Kickstart your career in digital: The How, What & Why’ workshop for the students of the Digital Marketing & Metrics track. This included the current nature of the industry, hiring trends, digital profiles and the growth of digital roles in the future.
Conducted a 'Social Media 101: The Past, Present & Future' workshop for the students and parents at Murdoch University Dubai. This included a breadth of topics including the history and evolution of social media, brand, channel and content strategy building, and the growth of digital in the future.
Sanjana Soman has been in the digital industry for nine years and has handled the UAE's biggest brands. With a specialisation in digital brand strategy, she has led the digital team that won the 'Campaign of the Year', 'Gold - Financial Communications' and 'Silver - Best Integrated Campaign' at the MEPRA Awards 2016.
Her experience includes technology, energy, government, beauty, healthcare, FMCG, hospitality and retail, with clients such as HONOR, Schneider Electric, Masdar, Bee’ah, Yas Island, Marriott Hotels, Meraas, P&G, Energizer, Costa Coffee and more. Her job profile has included overseeing digital marketing campaigns, including media buying and social media while managing a team. Up-selling for current brands as well as integrating research and analytics to customise strategic solutions which focused on successfully meeting business objectives.
Account Director, Hill + Knowlton Strategies (April 2018 – Present)
Digital Account Manager (Project Basis), Socialeyez (April 2017 – February 2018)
Digital Account Manager, Edelman (February 2015 – December 2016)
Digital Strategist, McCollins Media (February 2013 – January 2015)
Social Media Executive, ibs unified (March 2011 – February 2013)
Undertaken courses and certifications which include the Advanced Digital Marketing Track, Programmatic & Performance Marketing, Facebook Blueprint Training and SEO Optimisation from Astrolabs, a KHDA Certified Training Institute in the UAE
Currently pursuing Masters in Strategic Marketing (Since September 2019)
Shortlisted in the Top 6 for the Young Lions MENA PR Competition
Selected as one of the Top 10 women working in the communications industry for the ‘See It Be It Programme’ initiative by Dubai Lynx, which included a tailored programme of executive training & mentoring by top industry leaders