Sanjana Soman
Adjunct Faculty
Education
- Bachelors in Mass Communication (Advertising & PR), KPB Hinduja College of Commerce, University of Mumbai, India
- Higher Secondary Certificate (Grade XII), Sophia College for Women, Mumbai, India
- High School (Grade X), The Millennium School GEMS Education, Dubai, UAE
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
- Digital Media and Marketing
EXPERIENCE
Academic Experience
- Adjunct Faculty, Bachelor of Business Communication, SP Jain School of Global Management (2018 – Present)
- Conducted a ‘Effective Digital Media Strategy and Planning’ 5-hour interactive workshop which included case studies, practical and group exercise activity for the students of the Digital Marketing & Metrics track. This included a brief history of media planning, types of online ad models, types of online advertising formats and measuring ROI across digital channels.
- Conducted a ‘Kickstart your career in digital: The How, What & Why’ workshop for the students of the Digital Marketing & Metrics track. This included the current nature of the industry, hiring trends, digital profiles and the growth of digital roles in the future.
- Conducted a 'Social Media 101: The Past, Present & Future' workshop for the students and parents at Murdoch University Dubai. This included a breadth of topics including the history and evolution of social media, brand, channel and content strategy building, and the growth of digital in the future.
Corporate Experience
- Sanjana Soman has been in the digital industry for nine years and has handled the UAE's biggest brands. With a specialisation in digital brand strategy, she has led the digital team that won the 'Campaign of the Year', 'Gold - Financial Communications' and 'Silver - Best Integrated Campaign' at the MEPRA Awards 2016.
- Her experience includes technology, energy, government, beauty, healthcare, FMCG, hospitality and retail, with clients such as HONOR, Schneider Electric, Masdar, Bee’ah, Yas Island, Marriott Hotels, Meraas, P&G, Energizer, Costa Coffee and more. Her job profile has included overseeing digital marketing campaigns, including media buying and social media while managing a team. Up-selling for current brands as well as integrating research and analytics to customise strategic solutions which focused on successfully meeting business objectives.
- Account Director, Hill + Knowlton Strategies (April 2018 – Present)
- Digital Account Manager (Project Basis), Socialeyez (April 2017 – February 2018)
- Digital Account Manager, Edelman (February 2015 – December 2016)
- Digital Strategist, McCollins Media (February 2013 – January 2015)
- Social Media Executive, ibs unified (March 2011 – February 2013)
Awards
- Campaign of the Year
- November 2016 - 15th Annual MEPRA Awards
- RSA – In Search of the UAE’s unluckiest traveller
- Gold – Financial Communications
- November 2016 - 15th Annual MEPRA Awards
- RSA – In Search of the UAE’s unluckiest traveller
- Silver – Best Integrated Campaign
- November 2016 - 15th Annual MEPRA Awards
- RSA – In Search of the UAE’s unluckiest traveller
- Best Integrated Media Campaign (Gold)
- 2013 - Indian Digital Media Awards 2013
- P&G's Thank You Mom India Campaign
- Best Online Marketing Campaign (Bronze)
- 2013 - Indian Digital Media Awards 2013
- P&G's Thank You Mom India Campaign
- Best Social Media Campaign (Gold)
- 2013 - Indian Digital Media Awards 2013
- P&G's Thank You Mom India Campaign
- Best Marketed Film (Gold)
- January 2012 - Zee Cine Awards
- Ra.One Movie Marketing Campaign
Trainings & Skill Development
- Undertaken courses and certifications which include the Advanced Digital Marketing Track, Programmatic & Performance Marketing, Facebook Blueprint Training and SEO Optimisation from Astrolabs, a KHDA Certified Training Institute in the UAE
- Currently pursuing Masters in Strategic Marketing (Since September 2019)
Recognition
- Shortlisted in the Top 6 for the Young Lions MENA PR Competition
- Selected as one of the Top 10 women working in the communications industry for the ‘See It Be It Programme’ initiative by Dubai Lynx, which included a tailored programme of executive training & mentoring by top industry leaders
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