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Rajnish Tuli

Adjunct Faculty


  • Fellow Program in Management (equivalent to a PhD), Management Development Institute, India (2000)
  • Master's in Marketing Economics and Management, Lucknow University, India (2005)
  • Marketing
  • Marketing Audit & Evaluation

Academic experience

  • Adjunct Faculty, SP Jain School of Global Management (October 2015 – Present)
  • National University of Singapore, Singapore, ad hoc assignment (April 2015, April 2016)
  • XLRI, Indian Institute of Management Lucknow, India, ad hoc (2014, 2015)

Corporate experience

  • Director Marketing Science, SEA, Millward Brown, Singapore (November 2010 – Present)
  • Director Marketing Science, India, Millward Brown, India (April 2008 – October 2010)
  • Research Analyst, McKinsey Knowledge Center, India (March 2007 – March 2008)


  • 'Retail Management’ co-authored with Prof Chetan Bajaj and Nidhi V Srivastava, published by Oxford University Press, India, 2010. It is the prescribed text book in many leading B-Schools in India.
  • ‘Determinants of perceived risk at category level: A study of grocery products’ presented at the 8th SAMF Conference at Lahore University of Management Sciences, Lahore, Pakistan, from November 28, 2004 to December 1, 2004 (co-authored with Nidhi V Srivastava).
  • ‘Retailers’ brand stocking decision: A model', Management Change, 2004.
  • 'Retail Format: Patronage Behaviour of Indian Consumers’ South Asian Journal of Management, 2005 (co-authored with Prof Amit Mookerjee).
  • 'Retail Formats: Patronage Behaviour of Rural Consumers' In Strategic Marketing in the Global Economy by M Kumar and P Mishra, Excel Books, 2003, New Delhi (co-authored with Prof Amit Mookerjee).