profileplaceholder-male.png

ADJUNCT FACULTY
(Part Time)

Education
  • Fellow Program in Management (equiv. to PhD) Management Development Institute, India. 2000
  • Master's in Marketing Economics and Management,Lucknow University, India 2005.

Subject Taught/ Student Project Mentor

  • Marketing
  • Marketing Audit & Evaluation

Academic experience

  • Adjunct Faculty at S P Jain School of Global Management, Since October 2015-Till Date
  • National University of Singapore, Singapore,Adhoc-Assignment – April 2015, April 2016
  • XLRI, IIM Lucknow,Adhoc- 2014, 2015

Corporate Experience

  • Director Marketing Science, SEA,Millward Brown, Singapore Nov 2010- Till Date
  • Director Marketing Science, India,Millward Brown, India April 2008-Oct2010
  • Research Analyst,McKinsey Knowledge Center, India March 2007-March 2008

Books

  • Retail Management’ co-authored with Prof. Chetan Bajaj and Nidhi V. Srivastava Published by Oxford University Press, India, 2010. It is the prescribed text book in many leading B-Schools in India.
  • ‘Determinants of perceived risk at category level: A study of grocery products’ presented at 8th SAMF Conference at Lahore University of Management Sciences, Lahore, Pakistan, and 28th November - 1st December 2004. (Co-authored with Nidhi V. Srivastava).
  • ‘Retailers’ brand stocking decision: A model’, Management Change, 2004.
  • Retail Format: Patronage Behaviour of Indian Consumers’ South Asian Journal of Management, 2005 (Coauthored with Prof. Amit Mookerjee)
  • Retail Formats: Patronage Behaviour of Rural Consumers” In Strategic Marketing in the Global Economy by M. Kumar and P. Mishra, Excel Books, 2003, New Delhi. (Co-authored with Prof. Amit Mookerjee)