Rahul Bibhuti
Adjunct Faculty
Education
- Master’s in Management Studies (MMS) with specialisation in Marketing from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai, India (1999-2001)
- Bachelor’s in Science, Physics, Magadh University, India (1993-1997)
SUBJECT TAUGHT / STUDENT PROJECT MENTOR
Building Brands in 2021
EXPERIENCE
Academic experience
- Visiting Faculty in IIM Kolkata and IIM Kozhikode, India
- Visiting Faculty in FMS Delhi, India
Corporate experience
- Director Marketing – Infant Nutrition & Media, Asia Pacific (April 2017 – Present)
- Customer Marketing Lead – India (January 2016 – March 2017)
- General Manager Marketing – Oral Care & Nutritional Supplement (April 2012 – December 2015)
- Marketing Manager – Oral Care, South Asia (April 2010 – March 2012)
- Group Product Manager – Oral Care (April 2008 – March 2010)
- Regional Sales Manager (October 2005 – March 2008)
- Area Sales Manager in a start-up, Dalmia Consumer Care (April 2003 – September 2005)
- Business Manager, Vaccines (July 2001 – March 2003)
MEDIA COVERAGE
Built Sensodyne into $100Mn+ brand in South Asia by building relevance and unique marketing model. Sensodyne has emerged as the top brand in its category (50%+ Sensitivity share) and is regarded as the most successful FMCG launch in recent years (Source: The Economic Times, October 24, 2013).
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