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Corporate-Color

Rafika Ben Guirat

Adjunct Faculty


Education

  • PhD in Business Administration, Marketing (Major), Dissertation title: “Gender Ideology to understand women buying of durable products to gain time”, IGR-IAE-Rennes I University, France (AACSB International, SGS-Qualicert, EIASM, EFMD, CIDEGEF, FNEGE) (2004)
  • Master of Science in Business Administration, IGR-IAE-Rennes I University, France (AACSB International, SGS-Qualicert, EIASM, EFMD, CIDEGEF, FNEGE) (1996)
  • Bachelor in Business Administration, Marketing (Major), University of Management and Economics of Sciences Sfax Tunisia (1995)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR

Research seminars and data analysis courses

  • Multivariate Data Analysis
  • Quantitative Analysis
  • Research Methodology
  • Research Methods
  • Business Research

 

Marketing courses

  • Introduction to Marketing
  • Strategic Marketing
  • Integrated Communication Marketing
  • Consumer Behaviour

 

Management courses

  • Strategic Management
  • Introduction to Management
  • International Management
  • International Business
  • Change Management
  • Quality Management
  • Entrepreneurship and small business
  • Entrepreneurship and Innovation
  • Leadership
  • Organisational behaviour
  • Introduction to Management Information systems

 

Other courses

  • Business Ethics
  • Business Law
EXPERIENCE

Academic experience

  • Adjunct Faculty, College of Business, Zayed University, Abu Dhabi Main campus, UAE
  • Dean, European International College, Abu Dhabi, UAE (2019)
  • Acting Dean, European International College, Abu Dhabi, UAE (2018)
  • Institutional Effectiveness and Quality Assurance Director, European International College, Abu Dhabi, UAE (2017)
  • MBA/BBA/HTM (Hotel & Tourism Management) Programs Director, European International College, Abu Dhabi, UAE (2017)
  • Acting Vice MBA Director at American University in the Emirates, Dubai, UAE (2016)
  • Marketing Intelligence & Business Development Director, Emirates College of Technology Abu Dhabi, UAE (2015)
  • Business Administration Program Director, Emirates College of Technology, Abu Dhabi, UAE (2013)
  • Assistant Professor, Emirates College of Technology, Abu Dhabi, UAE (September 2012)
  • Associate Professor on leave, High School of Business of Tunis, Tunisia (2006)
  • Assistant Professor, University of Economic Sciences and Management of Sfax, Tunisia (1998)

CORPORATE experience

  • CEO, HUB Consultancy
  • Academic Director, CEC-EIC (tender for Up-skilling ADNOC Project) (2019)
  • Founder & CEO, Minerva Consultancy (2012)
  • Marketing Senior Consultant, Pheniciafoods-Kelibia-Tunisia (2009-2012)
  • Trainer-Consultant in Marketing/Management (2006-2012)
  • Shareholder & Director Partner, Yousef Ben Guirat & Son’s Oil & Gas Company, Tunisia

Research Interests

  • “An empirical study of various factors, influencing the behaviour of consumers towards fast food joints in Indian Market” published in Independent Journal of Management & Production, December issue V8I4, (1341-1364), http://www.ijmp.jor.br, v. 8, n. 4, October - December 2017, ISSN: 2236-269X, DOI: 10.14807/ijmp.v8i4.657.
  • L’approche du genre pour comprendre l’achat des biens durables à gain de temps: Cas des femmes tunisiennes en l’an 2000, published in La Revue des Sciences de Gestion, 2008/1 (n°229). Spécial Marketing. P128. Direction et Gestion. ISBN: 9782916490113. ISSN: 1160-7742.

Refereed Book chapters:

  • "The effect of Music Volume on consumer conative and cognitive reactions: ANOVA Analysis of Variance ". Paper published in a book titled ‘Marketing Distribution and Export’, L’univers du livre 2009 (Tunisia), pp119-143.
  • "Understanding the purchase of durable goods saving time". Direction et Gestion (France), No. 229, January-February 2008, p29. "Gender ideologies of Tunisian women: intention purchase process of durable goods saving time". & Chapter published in a book titled ‘Global of consumer behaviour’, Hermes Science Publishing Ltd (England), 2006.

Conference Presentations

  • “Environment stimuli effects on costumers’ responses: AMOS Simultaneous Multiple Equations Analysis” Accepted for 5th Global conference on Business and Social Sciences,
  • GCBSS 2017, “Contemporary issues in Management and Social Sciences research”, 4-5 May 2017.
  • “The Impact of Music on consumer’s reactions” Accepted for 5th Global conference on Business and Social Sciences, GCBSS 2017, “Contemporary issues in Management and Social Sciences research”, 4-5 May 2017.
  • The mediating effect of impulse buying tendency in the influence of the touch of a product on the consumer's reactions”, 4th Annual Conference of the Euro Med Academy of Business, Crete, October 2011.

MEMBERSHIPS

  • Member, KRYPTOLAB
  • Member, AMCHAM, Abu Dhabi
  • Member, WOMENA
  • Member, Tunisian Business Council in UAE-TBC
  • Judge for competition for people of determination
  • Permanent member of Tunisian Deaf Association

Awards & Recognition

  • PhD Thesis awarded with jury congratulations