Rafika Ben Guirat

Research Interests

• “An empirical study of various factors, influencing the behaviour of consumers towards fast food joints in Indian Market” published in Independent Journal of Management & Production, December issue V8I4, (1341-1364), http://www.ijmp.jor.br, v. 8, n. 4, October - December 2017, ISSN: 2236-269X, DOI: 10.14807/ijmp.v8i4.657.
• L’approche du genre pour comprendre l’achat des biens durables à gain de temps: Cas des femmes tunisiennes en l’an 2000, published in La Revue des Sciences de Gestion, 2008/1 (n°229). Spécial Marketing. P128. Direction et Gestion. ISBN: 9782916490113. ISSN: 1160-7742.

Refereed Book chapters:

• "The effect of Music Volume on consumer conative and cognitive reactions: ANOVA Analysis of Variance ". Paper published in a book titled ‘Marketing Distribution and Export’, L’univers du livre 2009 (Tunisia), pp119-143.
• "Understanding the purchase of durable goods saving time". Direction et Gestion (France), No. 229, January-February 2008, p29. "Gender ideologies of Tunisian women: intention purchase process of durable goods saving time". & Chapter published in a book titled ‘Global of consumer behaviour’, Hermes Science Publishing Ltd (England), 2006.

Conference Presentations

• “Environment stimuli effects on costumers’ responses: AMOS Simultaneous Multiple Equations Analysis” Accepted for 5th Global conference on Business and Social Sciences,
• GCBSS 2017, “Contemporary issues in Management and Social Sciences research”, 4-5 May 2017.
• “The Impact of Music on consumer’s reactions” Accepted for 5th Global conference on Business and Social Sciences, GCBSS 2017, “Contemporary issues in Management and Social Sciences research”, 4-5 May 2017.
• The mediating effect of impulse buying tendency in the influence of the touch of a product on the consumer's reactions”, 4th Annual Conference of the Euro Med Academy of Business, Crete, October 2011.