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Monica Chaudhary

Monica Chaudhary

Associate Professor, Marketing and Acting Head, PG Programs

LinkedIn Profile

Education

  • PhD in Management (Marketing), Jaypee Institute of Information Technology, India (2013)
  • Post Graduate Diploma in Management with dual specialisation in Marketing & International Business, IAMT, India (2004)
  • MA (Economics), CCS University, India (2003)
  • Bachelor in Tourism Studies (BTS), IGNOU, India (2001)
  • BA (Hons) Economics, Delhi University, India (2001)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Marketing Management
  • Consumer Behaviour
  • Market Research
  • Basic Business Statistics
  • Managerial Economics
EXPERIENCE

Academic Experience

  • Assistant Professor, Jaypee Institute of Information Technology, India (2009 – 2019)
  • Associate Lecturer, Jaypee Institute of Information Technology, India (2004 – 2005)

Corporate Experience

  • Team Lead Analytics, Honeywell International, India (2007 – 2009)
  • Marketing Analyst, McAfee, India (2007)
  • Regional Representative, Benchmark Six Sigma, India (2005 – 2006)

Research Interests

  • Consumer Behaviour
  • Marketing Analytics
  • Social Media & Digital Marketing
  • Advertising & Brand Engagement
  • Education & Employability

Publications

  • Chaudhary, M., Lopez, A. & S. M. Rodriguez. (2019. Children’s Relationships with Brands: Their Favourite and Everyday Brands, Intergenerational Brand-Transfer, and Brand Transgressions. (accepted).
  • Ghouse, S. M., Chaudhary, M. & Durrah, O. (2019). Socialization and the buying behaviour of the Arab Child Consumers: Insights from Oman (accepted)
  • Chaudhary, M., Durrah, O., & Ghouse, S. M. (2019). Young consumer’s influence: a study of Gulf region. Journal of Islamic Marketing, 10(2), 495-510
  • Chaudhary, M. (2018). Pint-size powerhouses: a qualitative study of children’s role in family decision-making. Young Consumers, 19(4), 345-357.
  • Mittal, N., Chaudhary, M. And Alavi, S. (2018), "Prior experience as a potential antecedent of mobile learning acceptance in higher education", VSRD International Journal of Technical & Non-Technical Research, Vol. 9, No. 5, pp. 215-220.
  • Chaudhary, M., Ghouse, S., & Durrah, O. (2018). Young Arab consumers: an analysis of family buying process in Oman. Young Consumers, Vol. 19 No. 1. (Indexed in Scopus)
  • Chaudhary, M. (2018), "Pester power: comparison between China and India", International Journal of Business Innovation and Research (IJBIR), Vol. 15, No. 2, pp. 173 – 187. (Indexed in Scopus)
  • Chaudhary, M. and Dixit, A. (2017), "Role of Psychology in Corporate Governance", VSRD International Journal of Technical & Non-Technical Research, Vol. 8 No 11, pp. 285-290.
  • Mittal, Chaudhary, M. and Alavi, S. (2017), "Learning management through mobile apps - a new buzzword", International Journal of Business Innovation and Research, vol. 13, no. 3, pp. 271-287, 2017. (Indexed in Scopus)
  • Mittal, N., Chaudhary, M. and Alavi, S. (2017), “Development and Validation of Teachers Mobile Learning Acceptance Scale for Higher Education Teachers”, International Journal of Cyber Behavior, Psychology and Learning, Vol. 7, No. 1, pp. 76-98. (Indexed in Scopus)
  • Chaudhary M. (2016), “Involvement of Children in the Family Buying: A Review”, Pacific Business Review International, Vol. 8 No. 11, pp. 54-62. [Impact factor 4.91]
  • Chaudhary M. (2016), “Responsible Marketing to Kids”, VSRD International Journal of Business and Management Research, Vol. 6, No. 1, pp. 31-34. [Impact factor 3.711]
  • Chaudhary M. (2015), “Structural equation modelling of child's role in family buying", International Journal of Business Innovation and Research, 2015 Vol.9, No.5, pp.568 - 582. (Indexed in Scopus)
  • Chaudhary, M. (2015), "Family decision–making in emerging economies", International Journal of Business and Globalisation 14 (3), 310-320. (Indexed in Scopus).
  • Chaudhary M, “Demographic and Technological impact on child’s influence in family buying”, ARASH, 2014, Vol. 4, No. 1, pp. 57-65. [Impact Factor: 0.298]
  • Chaudhary M. and Gupta A., “Children's consumer socialisation agents in India", International Journal of Business Innovation and Research, 2014 Vol.8, No.1, pp.76 - 93. (Indexed in Scopus)
  • Chaudhary M., Medury Y. and Gupta A., “Child’s use of pester power in India”, Indian Streams Research Journal, vol. 2, no 9, pp. , 2012. [Impact Factor 4.1625]
  • Chaudhary M. and Gupta A., “Exploring the influence strategies used by children: An empirical study in India’, Management Research Review, vol. 35, no. 12, p. 1153-1169, 2012. (Indexed in Scopus)
  • Chaudhary M. and Gupta A., “Children's influence in family buying process in India”, Young Consumers: Insight and Ideas for Responsible Marketers, vol. 13, no. 2, pp. 161-175, 2012. (Indexed in Scopus)
  • Chaudhary M. and Gupta A., “Children’s imperative role in family buying process”, Srujan, vol.1, no.2, pp. 87-98, 2011.
  • Chaudhary M. and Gupta A., “Marketing to Children: Exploring Ideas”, ELK: Journal of Marketing and Retail Management, vol. 1, no. 1, pp. 141-155, 2010. [Impact factor 2.045]

Conference Presentations

  • Liaoa et. al., "Child-parent dominance in family decisions on issues of vacations: An empirical study of 19 societies", in the 3rd Annual Conference of EATSA – Euro-Asia Tourism Studies Association, Japan, August 21-25, 2017.
  • Mittal, N., Chaudhary, M., & Alavi, S., “An Evaluative Framework for the most suitable Theory of Mobile Learning” International Conference on Peaceful and Prosperous South Asia- Opportunities and Challenges JIIT, Sector 62, Noida, abstract published, 27-29 March 2017.
  • Chaudhary, M. (2017), “Consumerism in South Asia: Past, Present & Future”, in International Conference on "Peaceful and Prosperous South Asia-Opportunities and Challenges" (ICSA)-2017, on 27-29 March 2017 in Noida, organised by JIIT, Noida, India
  • Dixit, A. and Chaudhary, M. (2017), "Corporate Scams”, in International Conference on Corporate Governance: Retrospect and Prospects (ICCG IMSGZB 2017), held on 12-13 Feb 2017, Hotel Radisson Blue, Kaushambi, Ghaziabad, organised by IMS Ghaziabad.
  • Che, J.S., Liao, H., Chung-Wei and Chaudhary, M. (2016), “The Relationship between Adolescents’ Tourist Motivation and Their Influence in Family Vacation Decision: The Moderating Role of Conflict Resolution Modes”, in the 2nd Annual Conference of EATSA – Euro-Asia Tourism Studies Association, Portugal, 2016.
  • Chaudhary M. and Gupta A., “Children’s influence strategies: Exploring family buying process in India”, in 14th International Business Horizon (INBUSH 2012), Amity International Business School, Greater Noida, India, 2012.
  • Chaudhary, M. (2010), "Six Sigma in Education: A Conceptual Framework", International Conference on Innovative Practices in Management and Information Technology for Excellence, Maharaja Agrasen Institute of Management Technology, Jagadhri. pp 44, 8 May 2010.

Editorial and Reviewer Activities

Editorial/Review Board

  • Editorial Board - International Journal of Academic Research in Management, Switzerland
  • Editorial Board - VSRD International Journal of Business and Management Research, India
  • Guest Editor: Special Issue on Asian Families and Consumer Decisions, International Journal of Asian Business and Information Management (IJABIM), IGI Global, PA, USA
  • Reviewer to IMC 2018 - "Management Perspectives in the Digital Era", November 1-2, 2018, Bucharest, Romania
  • Reviewer - International Journal of Management Practice, Inderscience, UK
  • Reviewer - Young Consumers - Emerald, UK
  • Reviewer - European Journal of Marketing - Emerald, UK
  • Reviewer - Marketing Intelligence and Planning - Emerald, UK

Workshops/Seminars Organised

  • Organised a two-day National Seminar on “Unboxing Today's Consumers in a Global and Digital Age” on November 17-18, 2017, at JIIT, Noida, India
  • Organised two-day Start-up Summit 2016, November 24-25, 2016, at JIIT, Noida, India
  • Organised a two-day National Workshop on Research Paper Writing and Publication on July 29-30, 2016, at JIIT, Noida, India
  • Organised a one-day workshop on Digital Marketing on September 12, 2015, at JIIT, Noida, India

Awards & Recognition

  • Co-chaired a session titled “Building a Peaceful and Democratic Society in South Asia-I” in International Conference on "Peaceful and Prosperous South Asia-Opportunities and Challenges" (ICSA)-India, 2017
  • Keynote speaker in International Conference on Trends & Innovations in Management, Engineering, Science & Humanities (ICTIMESH), Dubai, 2018