Jyothsna Appaiah
Adjunct Faculty
LinkedIn ProfileEducation
- PhD, University of Gloucestershire, UK (2018)
Thesis topic: Customer Expectations of Employee Emotional Labour in Service Relationships - Post Graduate Diploma in Management (MBA), SP Jain Center of Management, Dubai (2006)
Specialisation: Marketing (Retail) - Bachelor in Engineering, VTU University, India (2003)
Specialisation: Electronics & Communication
AREAS OF EXPERTISE
- Marketing & Strategy
SUBJECTS TAUGHT/STUDENT PROJECT MENTOR
- Consumer Behaviour/Contemporary Consumers
- Marketing Management
- Global Marketing Communication
- Service Marketing
- Digital Marketing
- Marketing Communications
- Intercultural issues and practices
- Enterprise & Business Environment
- Branding & Communications
- International Marketing
- Contemporary International Management
EXPERIENCE
Academic Experience
- Adjunct faculty at Heriot-Watt University
- Adjunct faculty at Amity University
Corporate Experience
- Director, Marketing – Coorg Heritage Inn, India
- Research & Intelligence – Jafza (D P World), Dubai, UAE
- Brand Manager – Emaar Malls Group, Dubai, UAE
- Regional Operations Manager – Aditya Birla Retail, India
- Software engineer – Infosys, India
Research Interests
- Emotional Labour
- Sustainability and Consumer Behaviour
- Services Marketing
- Consumer Behaviour
Conference Presentations
- Paper on “Crowdsourcing for Dubai Apparel Industry—Mirage or a Reality?” chosen for 6th Annual EuroMed Conference “Confronting Contemporary Business Challenges through Management Innovation” in Estoril, Cascais, Portugal, 23rd-24th, September 2013.
- Paper on “Proximity Marketing: Challenges and Opportunities in Emerging Markets” presented at a conference hosted by IMRA between May 17-18, 2012 (sent for review to one of the leading journals).
- Paper on “Global Franchising in Emerging Countries: Opportunities and Challenges” presented at a conference hosted by the Academy of Indian Marketing (December 16-18, 2011).
Chapters in Books
Contributor to the book “Breakout strategies for Emerging Markets: Business and Marketing Tactics for Achieving Growth” (Pearson publication) by Dr Jagdish Sheth, Dr Mona Sinha & Dr Reshma Shah as a case writer.
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