gulnara-karimova.jpg

Adjunct Faculty
(Part Time)

Education

  • PhD in Communication and Media StudiesSeptember 2004 – May 2011
  • Master of Arts in Communication and Media Studies,March 2002 – July 2004
  • Bachelor Degree in Socio-Cultural Studies,Organizer of Socio-Cultural Work,Socio-Cultural Economist,Academy of Art and Culture,Tatarstan, Russian Federation September 1996 – July 2000

Subjects  taught/student project mentor

  • Communication Research

Academic experience

  • Adjunct Faculty at SP Jain School of Global Management 2017
  • Assistant Professor,School of Social Sciences,American University of Ras Al Khaimah,August 2016
  • Assistant Professor,Department of Media and Communications,College of Social Sciences,KIMEP University,Almaty, Kazakhstan August 2014 – August 2016
  • Assistant Professor,Department of Media and Communications,College of Social Sciences,Al Akhawayn University in Ifrane,Ifrane, Morocco January 2013 – January 2014
  • Lecturer of the course Research Methods in Business,Mahan-MSU (Malaysia) joint MBA program,Institute of Higher Education Mahan,Tehran, Iran September 2011 – January 2012
  • Instructor of the courses Strategic Creativity in Communication and Campaign Design in Advertising ,Faculty of Communications and Media Studies,Eastern Mediterranean University,Famagusta, North Cyprus

Corporate experience

  • Regional Marketing Director Enercom Canada Inc. Kazakhstan, Almaty
  • Marketing Consultant Souk Khan Al-Khalili Co, SKKCO Kuwait
  • Marketing and Brand Manager Novin Leather, leading manufacturer of leather products Tehran, Iran
  • Developed modules and course Photo modeling in Advertising Institute of Higher Education Fanpardaz, Tehran, Iran

Publications

  • Karimova, G.Z. & Beletskaya, K. (under review). Developing directives for designing responses to negative comments on Facebook: Case study of SB JSC Sberbank in Kazakhstan.
  • Karimova, G.Z. & Rassilbay, A. (under review). Lingerie and morality: Generation Y Kazakhstani women’s attitude toward lingerie.
  • Karimova, G.Z. & Rutti, R. (under review). Experiential cross-disciplinary approach to teaching entrepreneurship and print and online media production.
  • Karimova, G.Z. (2016). Application of group psychology to the brand community program. Guidelines for creating a strong brand community. Journal of Brand Strategy, Vol.5, N2, pp. 186-201
  • Karimova, G.Z. & Shirkhanbeik, A. (2015). Society of things: An alternative vision of Internet of Things. Cogent Social Sciences, Vol. 1, N 1
  • Karimova, G.Z., Sauers, D., & Dakka, F. (2015). The portrayal of people with disabilities in Moroccan jokes and proverbs. Journal of Arab & Muslim Media Research, Vol. 8, N3, pp. 239-254
  • Karimova, G.Z. (2015). How to transform research results into the advertising message: The example of experiential artisanal tours in Morocco. Global Journal of Management and Business, 2(1)
  • Karimova, G.Z. (2015). A dialogic communication model for advertising. International Journal of Marketing & Business Communication, Vol. 4, N1, pp. 6-16
  • Karimova, G. Z. (2014). Leadership and communication: Application of dialogical communication model to leadership dynamics. Global Journal of Management and Business, Vol. 1, N2, pp. 6-12
  • Karimova, G. Z. (2014). Defining advertising: A carnivalesque perspective. International Journal of Journalism and Mass Communication, Vol. 1, N1, pp. 2-11
  • Karimova, G. Z. (2013). Branding and advertising in an Islamic context: Representing the forbidden. Journal of Brand Strategy, Vol.1, N4.
  • Karimova, G. Z. & Shirkhanbeik, A. (2012). Carnival of social change: Alternative theoretical orientation in the study of change, Empedocles: European Journal for the Philosophy of Communication, Vol. 4, N 2, pp. 169–182
  • Karimova, G. Z. (2012). A Bakhtinian typology for ambient advertising. Journal of Marketing Communications, Vol. 52, N3, pp. 84-94.
  • Karimova, G. Z. (2011). ‘Interactivity’ and advertising communication. Journal of Media and Communication Studies, Vol. 3, N5.
  • Karimova, G. Z. (2011). Can level of interactivity be measured? Empedocles: European Journal for the Philosophy of Communication, Vol. 2, N2.
  • Karimova, G. Z. (2011). Literary criticism and interactive advertising: Bakhtinian perspective on interactivity.
    Communications: European Journal of Communication Research, Vol. 36, N4, 463-482.
  • Karimova, G. Z. (2010). The Role of chronotope within advertising narrative. Pompeii – Journal for Junior Scholarship, Stream 3.
  • Nara, R. & Karimova, G. Z. (2010). The cultural, social, and religious dimensions of Identity: the case of Iran.
    Journal of Popular Culture Association of Japan, N 17.
  • Karimova, G. Z. (2010). Interpretive methodology from literary criticism: Carnivalesque analysis of popular culture.
    Journal of Studies in Popular Culture, Vol. 33, N1.
  • Karimova, G. Z. (2007). Reading the Turkish coffee cup and beyond: The case of North Cyprus. Journal for Academic Study of Magic, Vol. 4, pp. 325-338.

Chapters in books

  • Karimova, G. Z. (2015). Practical applications in marketing strategies and consumer Behavior in an ‘Islamic’ context. In B. Rishi (Ed.), Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, Hershey, PA: Business Science Reference
  • Karimova, G. Z. (2013). Creativity in marketing communication. Academica Press, LLC, Palo Alto, CA
  • Karimova, G. Z. (2012). Bakhtin and interactive advertising. Academica Press, LLC, Palo Alto, CA
  • Karimova, G. Z. (2011). Color as a method of influence in advertising, Barnes & Noble Inc., USA Karimova, G. Z. (2015). Practical applications in marketing strategies and consumer Behavior in an ‘Islamic’ context. In B. Rishi (Ed.), Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, Hershey, PA: Business Science Reference

Conferences & workshops

  • Karimova, G. Z. (December 9, 2013). Carnivalesque Ambivalent Laughter and Advertising. International Conference for Advanced Research in Business Dubai Conference Proceedings. Dubai, UAE
  • Karimova, G. Z. (June 8, 2013). Communication, dialogue, and leadership: Application of a dialogical communication model to leadership dynamics. The First AUI Leadership Conference. Al Akhawayn University in Ifrane, Morocco

Awards & recognition

  • February 2002 Received the Turkish Embassy full scholarship as a graduate students based on top scores achieved in undergraduate studies