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Assistant Professor

LinkedIn Profile


  • PhD in Communication and Media Studies (September 2004 – May 2011)
  • Master of Arts in Communication and Media Studies (March 2002 – July 2004)
  • Bachelor’s Degree in Socio-Cultural Studies, Organiser of Socio-Cultural Work, Socio-Cultural Economist, Academy of Art and Culture, Tatarstan, Russian Federation (September 1996 – July 2000)
  • Communication Research

Academic experience

  • Adjunct Faculty at SP Jain School of Global Management (2017)
  • Assistant Professor, School of Social Sciences, American University of Ras Al Khaimah (August 2016)
  • Assistant Professor, Department of Media and Communications, College of Social Sciences, KIMEP University, Kazakhstan (August 2014 – August 2016)
  • Assistant Professor, Department of Media and Communications, College of Social Sciences, Al Akhawayn University in Ifrane, Morocco (January 2013 – January 2014)
  • Lecturer of the course Research Methods in Business, Mahan-MSU (Malaysia) Joint MBA program, Institute of Higher Education Mahan, Tehran, Iran (September 2011 – January 2012)
  • Instructor of the courses Strategic Creativity in Communication and Campaign Design in Advertising, Faculty of Communications and Media Studies, Eastern Mediterranean University, Famagusta, North Cyprus

Corporate Experience

  • Regional Marketing Director, Enercom Canada Inc, Kazakhstan
  • Marketing Consultant, Souk Khan Al-Khalili Co, SKKCO, Kuwait
  • Marketing and Brand Manager, Novin Leather, Tehran, Iran
  • Developed modules and course Photo Modelling in Advertising Institute of Higher Education Fanpardaz, Tehran, Iran


  • Karimova, G.Z. & Beletskaya, K. (under review). Developing directives for designing responses to negative comments on Facebook: Case study of SB JSC Sberbank in Kazakhstan.
  • Karimova, G.Z. & Rassilbay, A. (under review). Lingerie and morality: Generation Y Kazakhstani women’s attitude toward lingerie.
  • Karimova, G.Z. & Rutti, R. (under review). Experiential cross-disciplinary approach to teaching entrepreneurship and print and online media production.
  • Karimova, G.Z. (2016). Application of group psychology to the brand community program. Guidelines for creating a strong brand community. Journal of Brand Strategy, Vol.5, N2, pp. 186-201
  • Karimova, G.Z. & Shirkhanbeik, A. (2015). Society of things: An alternative vision of Internet of Things. Cogent Social Sciences, Vol. 1, N 1
  • Karimova, G.Z., Sauers, D., & Dakka, F. (2015). The portrayal of people with disabilities in Moroccan jokes and proverbs. Journal of Arab & Muslim Media Research, Vol. 8, N3, pp. 239-254
  • Karimova, G.Z. (2015). How to transform research results into the advertising message: The example of experiential artisanal tours in Morocco. Global Journal of Management and Business, 2(1)
  • Karimova, G.Z. (2015). A dialogic communication model for advertising. International Journal of Marketing & Business Communication, Vol. 4, N1, pp. 6-16
  • Karimova, G. Z. (2014). Leadership and communication: Application of dialogical communication model to leadership dynamics. Global Journal of Management and Business, Vol. 1, N2, pp. 6-12
  • Karimova, G. Z. (2014). Defining advertising: A carnivalesque perspective. International Journal of Journalism and Mass Communication, Vol. 1, N1, pp. 2-11
  • Karimova, G. Z. (2013). Branding and advertising in an Islamic context: Representing the forbidden. Journal of Brand Strategy, Vol.1, N4.
  • Karimova, G. Z. & Shirkhanbeik, A. (2012). Carnival of social change: Alternative theoretical orientation in the study of change, Empedocles: European Journal for the Philosophy of Communication, Vol. 4, N 2, pp. 169–182
  • Karimova, G. Z. (2012). A Bakhtinian typology for ambient advertising. Journal of Marketing Communications, Vol. 52, N3, pp. 84-94.
  • Karimova, G. Z. (2011). ‘Interactivity’ and advertising communication. Journal of Media and Communication Studies, Vol. 3, N5.
  • Karimova, G. Z. (2011). Can level of interactivity be measured? Empedocles: European Journal for the Philosophy of Communication, Vol. 2, N2.
  • Karimova, G. Z. (2011). Literary criticism and interactive advertising: Bakhtinian perspective on interactivity. Communications: European Journal of Communication Research, Vol. 36, N4, 463-482.
  • Karimova, G. Z. (2010). The Role of chronotope within advertising narrative. Pompeii – Journal for Junior Scholarship, Stream 3.
  • Nara, R. & Karimova, G. Z. (2010). The cultural, social, and religious dimensions of Identity: the case of Iran. Journal of Popular Culture Association of Japan, N 17.
  • Karimova, G. Z. (2010). Interpretive methodology from literary criticism: Carnivalesque analysis of popular culture. Journal of Studies in Popular Culture, Vol. 33, N1.
  • Karimova, G. Z. (2007). Reading the Turkish coffee cup and beyond: The case of North Cyprus. Journal for Academic Study of Magic, Vol. 4, pp. 325-338.

Chapters in Books

  • Karimova, G. Z. (2015). Practical applications in marketing strategies and consumer Behavior in an ‘Islamic’ context. In B. Rishi (Ed.), Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, Hershey, PA: Business Science Reference
  • Karimova, G. Z. (2013). Creativity in marketing communication. Academica Press, LLC, Palo Alto, CA
  • Karimova, G. Z. (2012). Bakhtin and interactive advertising. Academica Press, LLC, Palo Alto, CA
  • Karimova, G. Z. (2011). Color as a method of influence in advertising, Barnes & Noble Inc., USA

Conferences & Workshops

  • Karimova, G. Z. (December 9, 2013). Carnivalesque Ambivalent Laughter and Advertising. International Conference for Advanced Research in Business Dubai Conference Proceedings. Dubai, UAE
  • Karimova, G. Z. (June 8, 2013). Communication, dialogue, and leadership: Application of a dialogical communication model to leadership dynamics. The First AUI Leadership Conference. Al Akhawayn University in Ifrane, Morocco

Awards & Recognition

  • Received the Turkish Embassy full scholarship as a graduate student based on top scores achieved in undergraduate studies (February 2002)