Devashish Sardana
Adjunct Faculty
LinkedIn ProfileEducation
- Post Graduate Diploma in Management, Indian Institute of Management Ahmedabad, India (2009-2011)
- Bachelor of Mechanical Engineering (Honors), PEC University of Technology Chandigarh, India (2005-2009)
AREAS OF EXPERTISE
- Marketing & Strategy
EXPERIENCE
Corporate Experience
Brand Director, Travel Retail New Brands, P&G Singapore
(July 2019 – Present)
- Led a start-up team within P&G to design and launch 3 new brands in Travel Retail delivering ~$20MM sales in the first year
- Led crisis management during COVID, partnering with duty-free retailers to find new revenue streams delivering +25% m-o-m growth
Senior Brand Manager, Olay China Innovation Design, P&G Guangzhou
(July 2017 – June 2019)
Led brand strategy, innovation and communication to turnaround Olay brand in China after 8 years of decline, delivering +30% growth for 2 consecutive years
Brand Manager, Global Olay Franchise Innovation, P&G
(January 2014 – June 2017)
Created and launched Olay’s globally-first Prestige innovation delivering $100 million sales in 2 years
Assistant Brand Manager, Vicks Innovation Design, P&G Singapore
(July 2011 – December 2013)
- Led innovation design and integrated marketing campaigns that delivered highest-ever profitable share gain (+15%) for Vicks Asia
- Awarded ‘Best Brand Campaign of the Year’ and ‘Best Base Brand Building’ at P&G Brand Building Awards
Research Interests
- Strategic Brand Management
- Integrated Marketing Communication
- Digital Marketing
Books
The Apple, a National Bestseller and 2nd Prize winner of Amazon India Literary Award 2019 (out of 5,000+ books)
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