Devashish Sardana

Corporate Experience

Brand Director, Travel Retail New Brands, P&G Singapore
(July 2019 – Present)

• Led a start-up team within P&G to design and launch 3 new brands in Travel Retail delivering ~$20MM sales in the first year
• Led crisis management during COVID, partnering with duty-free retailers to find new revenue streams delivering +25% m-o-m growth

Senior Brand Manager, Olay China Innovation Design, P&G Guangzhou
(July 2017 – June 2019)
Led brand strategy, innovation and communication to turnaround Olay brand in China after 8 years of decline, delivering +30% growth for 2 consecutive years

Brand Manager, Global Olay Franchise Innovation, P&G
(January 2014 – June 2017)
Created and launched Olay’s globally-first Prestige innovation delivering $100 million sales in 2 years

Assistant Brand Manager, Vicks Innovation Design, P&G Singapore
(July 2011 – December 2013)

• Led innovation design and integrated marketing campaigns that delivered highest-ever profitable share gain (+15%) for Vicks Asia
• Awarded ‘Best Brand Campaign of the Year’ and ‘Best Base Brand Building’ at P&G Brand Building Awards