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Debi Mishra

Adjunct Faculty


  • PhD, Western Reserve University, Weatherhead School, USA (1995)
  • Post Graduate Diploma in Management, Indian Institute of Management, Bangalore, India (1989)
  • Bachelor of Science (Engineering), National Institute of Technology (Regional Engineering College), Rourkela, India (1984)
Subject Taught / Student Project Mentor
  • Sales & Channel Management

Academic experience

  • Associate Professor of Marketing, School of Management, State University of New York, USA (2001)
  • Senior Fellow of Marketing, Melbourne Business School, University of Melbourne, Australia (2013 – Present)
  • Professorial Fellow of Marketing, Melbourne Business School, University of Melbourne, Australia (2003-2012)
  • Visiting Assistant Professor of Marketing, College of Business and Public Administration, University of Missouri at Columbia, USA (Fall 1994 – Fall 1995)

Refereed Publications

  • Min, Junhong, Segal Madhav N., and Debi P. Mishra (2014), “Modularization as a Supplier Opportunism Safeguard in Knowledge Process Offshoring Relationships: Theory and Empirical Evidence,” Problems and Perspectives in Management, 12 (2), 153-163.
  • Mishra, Debi P. and Jennifer J. Lee (2015), “Make, Buy, and Ally Decisions in Marketing Relationships: Bridging the Academic-Practitioner Gap,” Proceedings of the American Marketing Association (Summer), August.

Under Review

  • Mishra, Debi P., Jan B. Heide, Bryan Lukas, and Greg Whittell, “Governing Distortions in Diagnosis and Cure Markets,” under review.
  • Mishra, Debi P., Harjeet S. Bhabra, and Jan B. Heide, “Relationship Reviews and Stock Market Reactions,” under review.
  • Mishra, Debi P., Junhong Min, and Jan B. Heide, “The Dilemma of Specific Investments: Balancing Governance Value and Efficiency Perspectives,” under review.
  • Junhong Min, Madhav Segal, and Debi P. Mishra, “Governing Supplier Opportunism in Outsourced Service Relationships,” under review.
  • Mishra, Debi P. and Junhong Min, “A Managerial Perspective on the Implications of Transaction Cost and Associated Theories on Inter-Firm Relationship Governance,” under review.
  • Mishra, Debi P. and Junhong Min, “Do Product Pre-announcements Generalize Beyond the Software Industry?” under review.