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atul-parvatiyar

Atul Parvatiyar

Adjunct Faculty

LinkedIn Profile

Education

  • PhD, Banaras Hindu University, India (1985)
  • Master in Business and Management, Banaras Hindu University, India (1979)
  • Bachelor of Arts, Banaras Hindu University, India (1977)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Marketing Audit and Evaluation
  • Customer Value Management (Simulation)
EXPERIENCE

Academic Experience

  • SP Jain School of Global Management (2016 – Present)
  • Terry College of Business, University of Georgia, USA (2004)
  • Johannes Kepler University, Austria (1999 – 2002)
  • Norwegian School of Economics and Business Administration, Norway (1998)
  • University of Colorado, USA (1991)
  • University of Louisville, USA (1991)
  • XLRI School of Management, India (2005)
  • Relationship Marketing, CRM, Customer Experience, Loyalty
  • Retail Trade Promotion, Recovery Audits, Outsourcing Sales & Marketing Activities
  • Market Research: Data Elicitation Techniques/Technology; Big Data Analytics
  • Digital Marketing, Marketing Automation and Real-Time Marketing
  • Marketing Theory, Ecological Marketing and Sustainable Development