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Adjunct Faculty 
(Part Time)

Education

  • Ph.D. Banaras Hindu University, Varanasi, India, 1985
  • Masters in Business and Management Banaras Hindu University, Varanasi, India 1979
  • Bachelor of the Arts Banaras Hindu University, Varanasi, India 1977

Subjects Taught/Student Project Mentor

  • Marketing Audit and Evaluation.
  • Customer Value Management(Simulation)

Academic experience

  • S P Jain School of Global Management, Since 2016
  • Terry College of Business, University of Georgia, Athens, GA, USA, 2004
  • Johannes Kepler University, Linz, Austria 1999 – 2002
  • Norwegian School of Economics and Business Administration, Bergen, Norway 1998
  • University of Colorado at Boulder, USA 1991
  • University of Louisville, Louisville, KY, USA, 1991
  • XLRI School of Management, Jamshedpur, India 2005

RESEARCH & PROFESSIONAL INTERESTS

  • Relationship Marketing, CRM, Customer Experience, Loyalty
  • Retail Trade Promotion, Recovery Audits, Outsourcing Sales & Marketing Activities
  • Market Research: Data Elicitation Techniques/Technology; Big Data Analytics
  • Digital Marketing, Marketing Automation, and Real-Time Marketing
  • Marketing Theory, Ecological Marketing and Sustainable Development