Atul Parvatiyar
Adjunct Faculty
LinkedIn ProfileEducation
- PhD, Banaras Hindu University, India (1985)
- Master in Business and Management, Banaras Hindu University, India (1979)
- Bachelor of Arts, Banaras Hindu University, India (1977)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
- Marketing Audit and Evaluation
- Customer Value Management (Simulation)
EXPERIENCE
Academic Experience
- SP Jain School of Global Management (2016 – Present)
- Terry College of Business, University of Georgia, USA (2004)
- Johannes Kepler University, Austria (1999 – 2002)
- Norwegian School of Economics and Business Administration, Norway (1998)
- University of Colorado, USA (1991)
- University of Louisville, USA (1991)
- XLRI School of Management, India (2005)
- Relationship Marketing, CRM, Customer Experience, Loyalty
- Retail Trade Promotion, Recovery Audits, Outsourcing Sales & Marketing Activities
- Market Research: Data Elicitation Techniques/Technology; Big Data Analytics
- Digital Marketing, Marketing Automation and Real-Time Marketing
- Marketing Theory, Ecological Marketing and Sustainable Development
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