Ashutosh Sahoo
Adjunct Faculty
LinkedIn ProfileEducation
- Post Graduate Diploma in Industrial Management, National Institute of Industrial Engineering (NITIE), India (2009)
- Bachelor of Engineering (Electronics & Communications), PSG College of Technology, Anna University, India (2005)
AREAS OF EXPERTISE
- Marketing & Strategy
- Family Business Management
SUBJECT TAUGHT / STUDENT PROJECT MENTOR
- Corporate Rebranding
- Strategic Brand Management
- Marketing Strategy
- Global Retail Strategy
EXPERIENCE
Academic Experience
- Guest lecturer, NITIE, Mumbai, India
- Guest lecturer, Middlesex University, Dubai, UAE
Corporate Experience
- Head of Marketing – Sobha Realty
Spearheaded the corporate rebranding exercise globally and set up the global brand studio in London. Drove a topline of AED 2 billion annually, managing a marketing team of 40+ and a budget of AED 75 million. - Executive Vice President – Tribeca-Trump Organization
Led to the entry of the Trump brand in India, working closely with Donald Trump, Donald Trump Jr. and the New York team to launch Trump Towers across Mumbai, Pune, Kolkata and NCR. - AVP Marketing – Lodha Group
Headed the luxury category driving a topline of USD 450 million annually. Spearheaded the group’s entry into the UK market and led the strategic tie-ups with Armani/Casa, Versace Homes, Six Senses Spa, Greg Norman Golf Courses, etc.
Research Interests
- Consumer understanding of luxury in a post-pandemic world order: Is minimalism here to stay?
Conference Presentations
- Brands with purpose: Communicating with empathy during times of crisis, at Sales & Marketing Show 2020, Dubai
- Role of digital transformation in Real Estate at the PropTech Summit 2019
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