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Corporate-Color
Abhilash-Ponnam

Abhilash Ponnam

Adjunct Faculty

LinkedIn Profile

Education

  • PhD in Management, ICFAI University, Dehradun, India (2012)
  • PGDM in Management, ITM, Bangalore, India (2006)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Marketing Audit and Evaluation (Executive MBA, Global MBA)
EXPERIENCE

Academic Experience

  • Associate Professor, Business Analytics, NMIMS Hyderabad, India (October 2017 – Present)
  • Associate Professor, Marketing, IBS Hyderabad, India (August 2014 – September 2017)
  • Assistant Professor, Marketing, IBS Hyderabad, India (June 2012 – July 2014)
  • Research Scholar, Marketing, IBS Hyderabad (August 2007 – June 2012)

Research Interests

  • Methodologies: Advanced Multivariate Techniques, Qualitative Methods, Mixed Method Research Design
  • Topics: Leisure, Hospitality, Higher Education

Research Publications

  • Sreejesh, S., Anusree, M.R., Ponnam, A (2019). Can online service recovery interventions benignly alter customers’ negative evaluations? Evidence from hotel industry. Vol 28, No. 6, pp. 711- 742, Journal of Hospitality Marketing and Management [Journal credentials: ABDC ranking A; Scopus listed; One year (Clarivate / Thompson Reuter) Impact Factor = 2.683]
  • Sreejesh, S., Anusree, M. R., & Ponnam, A. (2018). Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. Computers in Human Behavior, 81, 325-339 [Journal credentials: ABDC ranking B; Scopus listed; One year Thompson Reuter Impact Factor = 3.435]
  • Sreejesh, S; Ponnam, Abhilash (2017), “Investigating the process through which E-servicescape creates E-loyalty in Travel and Tourism Web sites “, Journal of Travel and Tourism Marketing, Vol. 34, pp. 20 – 29. [Journal credentials: ABDC ranking A; Scopus listed; One year Thompson Reuter Impact Factor = .736]
  • Ponnam, Abhilash; Makam, Balaji (2014), “"Matching visitation-motives and restaurant attributes in casual dining restaurants." International Journal of Hospitality Management (Elsevier Publishers), 37, 47-57. [Journal credentials: Scopus listed; ABDC ranking A*, Scopus listed, One year Thompson Reuters Impact Factor = 1.692]
  • Ponnam, Abhilash; S, Sreejesh; Balaji, Makam (2014), “Investigating the Effects of Product Innovation and Ingredient Branding Strategies on Brand Equity of Food Products”, British Food Journal, 17(2), 523 -537. [Journal credentials: Scopus listed; One year Thompson Reuters Impact Factor = 0.614]

Awards & Recognition