Abhilash Ponnam

Research Interests

• Methodologies: Advanced Multivariate Techniques, Qualitative Methods, Mixed Method Research Design
• Topics: Leisure, Hospitality, Higher Education

Research Publications

• Sreejesh, S., Anusree, M.R., Ponnam, A (2019). Can online service recovery interventions benignly alter customers’ negative evaluations? Evidence from hotel industry. Vol 28, No. 6, pp. 711- 742, Journal of Hospitality Marketing and Management [Journal credentials: ABDC ranking A; Scopus listed; One year (Clarivate / Thompson Reuter) Impact Factor = 2.683]
• Sreejesh, S., Anusree, M. R., & Ponnam, A. (2018). Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. Computers in Human Behavior, 81, 325-339 [Journal credentials: ABDC ranking B; Scopus listed; One year Thompson Reuter Impact Factor = 3.435]
• Sreejesh, S; Ponnam, Abhilash (2017), “Investigating the process through which E-servicescape creates E-loyalty in Travel and Tourism Web sites “, Journal of Travel and Tourism Marketing, Vol. 34, pp. 20 – 29. [Journal credentials: ABDC ranking A; Scopus listed; One year Thompson Reuter Impact Factor = .736]
• Ponnam, Abhilash; Makam, Balaji (2014), “"Matching visitation-motives and restaurant attributes in casual dining restaurants." International Journal of Hospitality Management (Elsevier Publishers), 37, 47-57. [Journal credentials: Scopus listed; ABDC ranking A*, Scopus listed, One year Thompson Reuters Impact Factor = 1.692]
• Ponnam, Abhilash; S, Sreejesh; Balaji, Makam (2014), “Investigating the Effects of Product Innovation and Ingredient Branding Strategies on Brand Equity of Food Products”, British Food Journal, 17(2), 523 -537. [Journal credentials: Scopus listed; One year Thompson Reuters Impact Factor = 0.614]