Program Overview
The 6-month full-time study format allows you to dive deep into Digital Marketing. From Social Media Marketing(SMM), Search Engine Marketing(SEM), PPC, SEO, Mobile marketing, Email marketing, Content Marketing to Social media engagement, Content development, Digital Analytics and Inbound marketing – over the course of 6 months, SP Jain’s DMM program takes you deep into every aspect of digital marketing. And, not simply from a theoretical perspective, but through a practical, real-world capstone project where you work in long-term teams to execute a digital marketing strategy with real time assets, measure performance and monitor and improve tactics. The capstone project really sets us apart from traditional digital marketing programs as it allows our students to hone and develop their knowledge and skills of digital tools and strategies even before stepping into the workplace.
ELIGIBILITY: For Graduates with 0-3 Years of work experience
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SUCCESS STORIES
Niharika Pandey
Future Group
Shubhika Chandgothia
Foxymoron
Dip Kaushik
Mirum Agency
Pratik Goenka
UBI Soft
Bharat Dubal
Rustomjee Real Estate
Sahej Sethi
LattuKids
PROGRAM BENEFITS & CURRICULUM
INDUSTRY-READY CURRICULUM
S P Jain has closely collaborated with the best industry experts and leaders in digital marketing to bring to you a unique program to keep you at the cutting-edge of Digital, and to equip and empower you to become the most sought-after Digital Marketing talent for the industry. Our course is dynamic and that means you will receive the most relevant knowledge to always stay industry ready. Integrated Marketing from Content to Commerce, Digital Analytics, AI based CRM, Attribution modelling and Emerging Technologies and their applications. Our course not only hones your skills in Digital Marketing but also in the areas of Leadership to give you a holistic grooming to lead the future.
LIVE PROJECTS & INTERNSHIPS
Our DMM Program provides internship opportunities with the Top 100 organisations in India with an intensive Live Project experience you will find yourself working alongside industry leaders.
MENTORSHIP FROM INDUSTRY LEADERS
You will get mentored by leading industry leaders, innovators and entrepreneurs who have challenged norms and as masters of Digital have created sustainable and successful businesses in India’s Top 100 corporates.
INTEGRATED LEARNING METHODOLOGY
Say no to vanilla classroom sessions and impersonal online courses. It’s time to embrace the new methods of Global learning. Our DMM Program is the only one with an integrated learning methodology where intensive class room sessions are amplified with real industry case studies, projects, using complex tools and techniques, innovation and immersion labs and unique simulations to bring alive your learnings.
CAPSTONE PROJECTS
Our unique Capstone Project is at par with globally ranked courses that show you how to apply all your learnings into an integrated Digital Marketing Solution. What’s more, your project will get guided by your mentors and you can see it go live.
LEADING FACULTY
Only the best faculty can bring out the best in you. You will be under the tutelage of the best in Academia and Industry including international faculty from around the world. Students can avail of the one-week Immersion Lab Program at the S P Jain Dubai campus.
MASTER DIGITAL METRICS
Our unique Capstone Project is at par with globally ranked courses that show you how to apply all your learnings into an integrated Digital Marketing Solution. What’s more, your project will get guided by your mentors and you can see it go live.
The program covers key themes in the areas of digital marketing, each of which have been carefully encompassed in five tracks spread across the duration of the program.
TRACK 1: REIMAGINE BUSINESS
- Global Perspective
- The new world of Marketing
- Navigating the Digital Matrix
- Consumers - segmentation, journey mapping and analysis
- Research Methodology and Inside Mining for the New World
TRACK 2: REIMAGINE DIGITAL MARKETING FOR A NEW WORLD
- Designing a new world of experience
- Website/App Design
- The Digital Search
- Digital Campaigns
- Content Marketing
- Influencer Marketing
- Creative that Influences and Impacts
TRACK 3: DIGITAL MARKETING - THE 3Cs, CONTENT TO COMMERCE TO CRM
- Social Media Marketing and Metrics
- Online Reputation Management and Metrics
- Mobile First Strategy and Metrics
- Performance Marketing and Metrics
- E-Commerce and Metrics
TRACK 4: DATA - THE NEXT BIG GAME
- CRM, Data Science and Big Data
- Digital Media Planning, Buying, Digital Ad Sales, Programmatic Buying, Monitoring and Metrics
- Emerging Technologies and their Impact on Digital Marketing
- Digital Dashboard - Data and Visual Base Reporting and Analytics
TRACK 5: REIMAGINE TOMORROW'S REAL WORLD...TODAY
- Cyber Proofing Digital Assets and Marketing Processes
- Digital Dashboard - Data and Visual Base Reporting and Analytics
- Digital Citizenship
- Capstone - Integrated Digital Marketing on Live Projects
Participants of our DMM program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders like:
MOLOY CHAKRAVORTY
Executive & Life Coach
Beyond Red Ocean Consulting
Area of Expertise: The new world of marketing
HITESH MOTWANI
CEO
Socialopedia
Areas of Expertise: ORM and Data Visualization
ANANTH V
Founder & CEO
Techdivine Creative Services
Areas of Expertise: Consumer Behaviour, Social Media Marketing
ANUPRIY KANTI
Director Web Strategy
Foxymoron
Area of Expertise: Web and App Design
GARIMA SHARDA
Former Head of Database Marketing
IBM, India & South Asia & ex Sr Manager for CRM at GE
Area of Expertise: CRM and Metrics
AVINASH JHANGIANI
CEO
Play2Transform
Area of Expertise: Design Thinking
FARAZ NAQVI
Founder and CEO
Hepta
Area of Expertise: UX/UI
GAURAV SHARMA
Founder
What’scooking SolutionsHepta
Area of Expertise: Mobile strategy and Marketing
BRIJESH MUNYAL
Joint MD
Ethinos Digital Marketing
Areas of Expertise: Digital Media Planning and Social Media Marketing
CHARULATA RAVIKUMAR
Former CEO
Sapient Nitro and Razorfish
Areas of Expertise: Digital Strategy and Influencer Marketing
AHMED NAQVI
CEO & Co-Founder
Gozoop
Area of Expertise: Performance Marketing
MILING PATHAK
Managing Director
httpool
Area of Expertise: Mobile Strategy and Marketing
Applicants must have:
- A Bachelor degree or above from a recognised, accredited higher education institution
- 0-3 years of work experience
- A reasonable interest to pursue a career in Digital Marketing; good presence on social media sites
10 KEY CERTIFICATIONS
SP Jain’s DMM offers specialised certificates tailored to your focused career goals, whether you plan to launch an independent business or help companies build a long-lasting online presence. Backed by rich training content, these certifications are renowned, flexible across industries and geographies, and proven to help you get ahead.
GOOGLE ANALYTICS
SEARCH ENGINE MARKETING
GOOGLE ADWORDS
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMISATION
ONLINE MARKETING
INBOUND MARKETING
CUSTOMER ANALYTICS
FACEBOOK / YOUTUBE
WEB ANALYTICS
CONTENT MARKETING
About S P JAIN
S P Jain School of Global Management is an Australian business school with campuses in Dubai, Mumbai, Singapore and Sydney. We relentlessly strive to reimagine business education and offer innovative courses in dynamic, world-class cities. Our efforts have been recognised by highly regarded global rankings that includes Forbes, The Economist and the Financial Times.