A case study co-authored by Dr Tristan Chong, Professor and Area Head of Marketing at SP Jain Global, has been recognised as a Best-Selling Case 2025 by The Case Centre, UK—a prestigious annual recognition for teaching materials that have made significant impact in business education.
The case, "AI Adoption Empowers Small-scale Fisherman for Sustainable Fisheries", explores how artificial intelligence is enabling sustainable practices among small-scale fishing communities. Co-authored with SP Jain Global academic staff Irina Pismennaya and Sanjukta Srivastava, along with Global MBA students Sumeet Suresh and Toyesh Shukla, the case demonstrates how technology can address real-world challenges in resource-constrained environments.
What makes this recognition particularly noteworthy is its origin: the case was developed from an industry project completed by Sumeet Suresh and Toyesh Shukla, under the mentorship of Adesh Gupta, Global Account Director at Intel. It's a clear example of how student work at SP Jain Global translates into research that contributes to global business education.
The Case Centre has featured the recognition on both their official website and LinkedIn page, positioning the work alongside cases from the world's top business schools. The full case is available through The Case Centre (Ref. No. 724-0070-5).