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Power Talk with Akash Chaturvedi, CEO of Boys & Machines : Exploring the luxury automobile market

 

Batch 10 students of the Master in Global Luxury Goods & Services Management (MGLuxM) program at SP Jain School of Global Management had an incredible day on April 15, 2022.

Batch 10 students of the Master in Global Luxury Goods & Services Management (MGLuxM) program at SP Jain School of Global Management had an incredible day on April 15, 2022. They went on an industrial trip to explore the world of luxury automobiles under the expertise and knowledge of Akash Chaturvedi, Chief Executive Officer of Boys & Machines – a pre-owned luxury car company.

During the session, Mr Chaturvedi spoke to the young MGLuxM students about the company's business model, pricing strategy, and his customers' requirements that he personally looks into. He completed his MBA at the Gurgaon campus of IBS (ICFAI Business School).

As part of the interaction, Mr Chaturvedi spoke to them about his first sales experience - when a customer had walked into his showroom with a Ford Eco and left with an Audi. He attributed it to the elite customer service experience, which resulted in lifelong customer loyalty. He strongly believes in the motto, "Respect your clients and make them feel special. That's the name of the game in this market."

 

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Mr Chaturvedi revealed that he has always been very passionate about cars. His experience as the Head of Sales Team – India at Big Boy Toyz – a premier online vintage and classic car auction platform, gave him the confidence and in-depth knowledge of how the exotic luxury car market worked. 

Throughout his engagement with the students, he motivated them to work hard and be passionate about it. Mr Chaturvedi ended the session, saying, "Be confident, and you are good to go!" The young students left the session brimming with excitement, vigour, and a whole new knowledge of the luxury automobile industry!

 

 

 

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