SP Jain’s DMM cohort recently undertook an 18-hour Live Project for Hands-On experience in Digital Marketing & Metrics at the Mumbai campus. This project was conducted by 3-time award winning Digital Marketer, Entrepreneur, Speaker, Author, and Founder CEO of Techdivine Creative Services, Ananthanarayanan V.
The students participated in live engagement on Twitter, which helped them see the results in real-time, using relevant interactions and metrics, generating over a million impressions.“404 Posts generating a reach across 83,126 Unique Users & 10,72,077 impressions in just 1-2 Hours using the right Digital Strategy.
They worked on an 18-Hour Live Project across numerous fields. Some of these included Facebook, Twitter, Instagram, LinkedIn, SEO, Content Marketing, Email Marketing, Social media monitoring, posting & optimisation, Pay Per Click, Live Blogging, Analytics & Creating Digital Strategy. The focus was to make the campaign live, measure, track and monitor the campaign in real-time, as a brand.