In an engaging workshop recently hosted by Paul John Distillery on January 24, 2024, for the MGLuxM Batch 13 students, Mr Neeraj Pandit, their National Head of Key Accounts and an alumnus of the MGLuxM program at SP Jain School of Global Management, spoke about building successful brands in the competitive industry.
One of the key highlights of the session was the discussion on market dynamics, where he outlined the size and demand trends in both global and Indian markets. Students gained valuable insights into the factors influencing consumer preferences, equipping them with knowledge essential for navigating the industry.
Furthermore, the participants explored the complexities involved in managing a successful brand, involving elements like branding, marketing, and distribution strategies, together with engaging interactive tasting sessions. Mr Pandit's firsthand experiences and expertise provided students with practical insights into the business side.
In conclusion, the workshop offered students a unique opportunity to explore the craft and functionality of the business in a comprehensive and interactive manner.
Here are a few images from their visit: