The launch of the first cohort for the Professional PGP in Digital Marketing & Metrics commenced with 41 student participants and 15 industry patrons gracing the occasion on 19th Sep 2016.
The event started with the lighting of the lamp and a welcome address by Dr Raja Roy Choudhury, Director (DMM & RM) & Director DBA, who welcomed the students and introduced the industry patrons. He also gave a vote of thanks to the staff who worked very hard to make the program a resounding success. He introduced the Guest of Honour, Mr Milind Pathak, COO of Madhouse, who spoke of the relevance of Digital Marketing and how a mobile phone is shaping the digital economy. Other speakers included Mr Avinash Jhangiani, Chief Innovation Officer of Omnicom, Amal Purandare, Country head of Arzoo.com, Dr Ranjan Chaudhuri, Marketing Head of NITIE and Sanjeev Sarma, CEO of Osmos Multimedia. Mr Sarma spoke about the importance of competency mapping to understand the current profile of the students and then help them mitigate the gaps and get them job ready across the program.
Dr Radhika Narayan, Director of MGLuxM with S P Jain School of Global Management, Mumbai, gave a vote of thanks and handed over mementos to all the industry guests before they broke out for refreshments.
The industry patrons shared their delight over the commencement of such a program in digital marketing which was a much needed, and pledged their support to make this a big success in the days to come.The students were very excited, having come from every corner of India, to learn and embark on a career in the marketing capital of India.