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Marketing Management

The focus of the program is on sharpening analytical and decision-making skills in topics such as advertising, integrated marketing communications, market research, brand/product management, distribution, relationship marketing and international marketing.

An increasingly global marketplace, coupled with new communication vehicles such as the Internet, has dramatically changed traditional marketing strategies. Today's marketing professionals must understand the unique challenges of serving domestic and foreign markets and conveying their messages to consumers throughout the world effectively.

Marketing concepts are applied to tangible products, services and ideas, consumer and business markets, and domestic and global markets. The key concepts of the course focus on identifying customer needs and wants, developing products and services to meet those demands, establishing effective communication strategies to promote products and services, and monitoring transactions and customer responses to guide future activities.

Super-specializations under Marketing:

• Retail Management
• Services Marketing and Management
• Product Marketing and Management
  

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