| Retail
Management |
| SEMESTER
1 |
|
Term 1 |
Credits |
|
Financial Accounting
|
2.00
|
Business Communications and Corporate
Interactions
|
2.00 |
| Micro Economics |
2.00 |
Business Statistics
|
1.00 |
Human Capital Management
|
1.00 |
Introduction to Retail and Marketing of
Products and Services
|
1.00 |
News Paper Quiz
|
|
| Total (A) |
9.00 |
| Term 2 |
Credits |
Enterprise Technology
Management
|
1.00 |
Marketing Management
|
2.00 |
Corporate Finance
|
2.00 |
Organizational Behaviour
|
1.00 |
Markstrat
|
1.00 |
News Paper Quiz
|
|
| Total (B) |
7.00 |
| Term 3 |
Credits |
Supply Chain Management
|
1.00 |
Cost Accounting
|
1.00 |
Statistical and Research
Methods
|
1.00 |
Marketing Research
|
1.00 |
Macro Economics
|
1.00 |
Cost Accounting
|
1.00 |
News Paper Quiz
|
|
| Total (C) |
7.00 |
Industry Immersion Project
(IIP)
|
3.00 |
Total (A + B + C
+ IIP)
|
26.00 |
| |
| SEMESTER 2 |
| Term 4 |
Credits |
Integrated Marketing Communications
|
1.00 |
Buyer Behaviour (B2C, B2B)
|
2.00 |
Strategic Brand Management
|
1.00 |
Channel Management
|
1.00 |
Sales Management
|
1.00 |
Franchising
|
1.00 |
Strategic Marketing
|
1.00 |
International Marketing
|
1.00 |
Managing Customers for Profits
|
1.00 |
| Total (D) |
10.00 |
| Term 5 |
Credits |
Mall Management and Retail Operations
|
1.00 |
Business Analytics
|
2.00 |
Category Management and Efficient Consumer
Response
|
1.00 |
Retail Buying & Merchandising
|
1.00 |
Internet and E - Marketing Management
|
2.00 |
| Total (E) |
7.00 |
| Term 6 |
Credits |
Corporate and Business
Strategy
|
2.00 |
Customer Value Management
|
1.00 |
Innovation and Venture
Creation
|
1.00 |
Leadership
|
1.00 |
International Business
|
1.00 |
| Total (F) |
6.00 |
| Dissertation |
4.00 |
Total (D + E + F
+ Dissertation)
|
27.00 |
GRAND TOTAL (SEM
I + SEM II)
|
53.00 |
| Services Marketing
and Management |
| SEMESTER 1 |
Term 1
|
Credits |
Financial Accounting
|
2.00 |
Business Communications and Corporate
Interactions
|
2.00 |
Micro Economics
|
2.00 |
Business Statistics
|
1.00 |
Human Capital Management
|
1.00 |
| Introduction to Retail and Marketing of
Products and Services |
1.00 |
News Paper Quiz
|
|
| Total (A) |
9.00 |
Term 2
|
Credits |
Enterprise Technology Management
|
1.00 |
Marketing Management
|
2.00 |
Corporate Finance
|
2.00 |
Organizational Behaviour
|
1.00 |
Markstrat
|
1.00 |
News Paper Quiz
|
|
| Total (B) |
7.00 |
| Term 3 |
Credits |
|
Supply Chain Management
|
1.00
|
Operations Management
|
1.00 |
Statistical and Research Methods
|
1.00 |
Marketing Research
|
1.00 |
Macro Economics
|
1.00 |
Cost Accounting
|
1.00 |
News Paper Quiz
|
|
| Total (C) |
7.00 |
Industry Immersion Project (IIP)
|
3.00 |
Total (A + B + C + IIP)
|
26.00 |
| |
| SEMESTER 2 |
Term 4
|
Credits |
Integrated Marketing Communications
|
1.00 |
Buyer Behaviour (B2C, B2B)
|
2.00 |
Strategic Brand Management
|
1.00 |
Channel Management
|
1.00 |
Sales Management
|
1.00 |
Franchising
|
1.00 |
Strategic Marketing
|
1.00 |
International Marketing
|
1.00 |
Managing Customers for Profits
|
1.00 |
| Total (D) |
10.00 |
Term 5
|
Credits |
Services Marketing & Management
|
2.00 |
Business Analytics
|
1.00 |
Services Marketing Applications
|
2.00 |
Marketing of Financial Services
|
1.00 |
Event Management
|
1.00 |
| Total (E) |
7.00 |
| Term 6 |
Credits |
|
Corporate and Business Strategy
|
2.00
|
Customer Value Management
|
1.00 |
Innovation and Venture Creation
|
1.00 |
Leadership
|
1.00 |
International Business
|
1.00 |
| Total (F) |
6.00 |
Dissertaion
|
4.00 |
Total (D + E + F + Dissertaion)
|
27.00 |
GRAND TOTAL (SEM I + SEM II)
|
53.00 |
| Product
Marketing and Management |
| SEMESTER 1 |
| Term 1 |
Credits |
Financial
Accounting
|
2.00 |
Business Communications
and Corporate Interactions
|
2.00 |
Micro Economics
|
2.00 |
Business Statistics
|
1.00 |
| Franchising |
1.00 |
Human Capital
Management
|
1.00 |
Introduction
to Retail and Marketing of Products and Services
|
1.00 |
News Paper
Quiz
|
|
| Total (A) |
9.00 |
| Term 2 |
Credits |
Enterprise
Technology Management
|
1.00 |
Marketing
Management
|
2.00 |
Corporate
Finance
|
2.00 |
Organizational
Behaviour
|
1.00 |
| Markstrat
|
1.00 |
News Paper
Quiz
|
1.00 |
| Total (B) |
7.00 |
| Term 3 |
Credits |
Supply Chain
Management
|
2.00 |
Operations
Management
|
1.00 |
Statistical
and Research Methods
|
1.00 |
Marketing
Research
|
1.00 |
Macro Economics
|
1.00 |
Cost Accounting
|
1.00 |
News Paper
Quiz
|
|
| Total (C) |
7.00 |
Industry Immersion
Project (IIP)
|
3.00 |
TTotal
(A + B + C + IIP)
|
26.00 |
| |
| SEMESTER 2 |
| Term 4 |
Credits |
Integrated
Marketing Communications
|
1.00 |
Buyer Behaviour
(B2C, B2B)
|
2.00 |
Strategic
Brand Management
|
1.00 |
Channel Management
|
1.00 |
Sales Management
|
1.00 |
Franchising
|
1.00 |
Strategic
Marketing
|
1.00 |
International
Marketing
|
1.00 |
Managing Customers
for Profits
|
1.00 |
| Total (D) |
10.00 |
| Term 5 |
Credits |
Product Marketing
& Management
|
2.00 |
Business Analytics
|
1.00 |
New Product
& Portfolio Management
|
1.00 |
Pricing Strategies
|
1.00 |
Product Marketing
& Management Applications
|
2.00 |
| Total (E) |
7.00 |
| Term 6 |
Credits |
Corporate
and Business Strategy
|
2.00 |
Customer Value
Management
|
1.00 |
Innovation
and Venture Creation
|
1.00 |
Leadership
|
1.00 |
International
Business
|
1.00 |
| Total (F) |
6.00 |
Industry Immersion
Project (IIP)
|
4.00 |
Total (D
+ E + F + Dissertaion)
|
27.00 |
GRAND TOTAL
(SEM I + SEM II)
|
53.00 |
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Marketing Management - Core Curriculum and Credits
