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The specialization in Contemporary Marketing offers participants a leading edge curriculum that prepares them for rewarding marketing careers by giving them insights into best marketing practices over a range of areas including consumer behavior, marketing research, brand management, offering portfolios, customer culture theory, and digital interactive marketing. Our pedagogy emphasizes an engaged-learning approach in which the classroom is treated like a business laboratory. Many marketing courses are more like workshops, with case-studies and discussions, simulations, as well as innovative exercises that stimulate participants' interaction while enabling them to apply and improve their cognitive, analytical, and creative skills. After completing their studies, participants will have learned how to implement marketing strategies that build strong customer relationships, create substantial value, and integrate market-facing activities.
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