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The current edition of FTSC had over 300 Entries from over 50 schools including the IIMs, XLRI, AIM Manila and B-schools from Europe and USA. It was conducted with a view to encourage strategic thinking on Social Media and exposing management students to the consulting environment.

S P Jain's team (comprising Jaydutt Kamath and Shreyansh Bhandari, April 2010 batch) won the runners-up position defeating the IIMs and other schools of such international repute, while Xavier's Institute of Management, Bhubaneswar was declared as the Winner of the Competition. The S P Jain team had worked in close collaboration with the Neuro-Marketing® Center at S P Jain, headed by Dr. Ianna Contardo. Cash prize of Rs. 30000 was awarded to the S P Jain team, along with certificates, and an offer for a pre-placement interview at Avalon.

The final round was held in Mumbai at the Leela Kempinski hotel, presented to a very exclusive audience and eminent panel of judges which included: Mr. Prasad Chandran (Chairman and MD, BASF) , Mr. Hasit Joshipura (VP, South Asia and Managing Director and Chairman, India, GlaxoSmithKline), Mr. R Mukundan (MD of Tata Chemicals), Mr. Arjun Handa (MD, Claris Lifesciences), Mr. Ujjwal Munjal (CEO, Rockman Industries, Hero group), and Mr Raj Nair (Chairman, Avalon Consulting).

It was a moment of pride for the team to receive the award from Mr. Hasit Joshipura who highly appreciated the team for its efforts and the intricacies that the members had put into their social media marketing plan. He was especially impressed with their presentation on "Social media based marketing in the Pharmaceutical Industry" and gave them a great feedback in the final evaluation.

A special mention was made about the presentation abilities of S P Jain's team members, their confidence and the professionalism with which they answered the questions. Besides the panelists, questions were posed by the audience as well, who comprised people from consulting and many other top notch companies in the B2B setup.

The theme for this year's contest was on the Social Media and its strategic significance in the B2B space. The theme was further divided into two topics and teams could choose any one topic for their presentation:

• Develop the strategy and marketing plan for a social media services company
• Develop the social media strategy and plan for any B2B business segment

The competition followed a three stage screening process, in the first stage the teams had to prepare a 10-slide presentation on the chosen topic. For the second round the teams had to prepare a 25 slide presentation which was more focused and in which the teams had to choose a company and prepare a detailed B2B social media plan for some functions of the company.

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